Adwords are a great place to advertise your products and services. You only pay if someone clicks on your ad and lands on your website. However your website has to do an excellent job of converting these curious visitors to prospects or paying customers. Landing page cash machine carries simple and powerful tips to make your landing pages get the results.

A landing page is the web page where the person first lands on your website - the page that he sees first after clicking on your ad.

• The landing page must continue the conversation - it must continue from and reinforce the message of the advertisement.
• It must have minimum distractions and should try to steer the visitor to the next stage, generally requesting more information or requesting a quote.
• The landing page should offer main benefits of the package and the offer in a bulleted list.
• It should focus on the benefits rather than the features of the software or service being promoted.

You can see several tips for creating a great landing page here.

On your landing page, you should include a clear call to action after you have presented the offer in a well organised fashion. This should not be a link (underlined text) - that is easy to miss.

You must have a smart button that has action words like "Take advantage of our limited-time offer", "Send me the quote" or "Begin my trial subscription". Ochre and red were found to perform quite well as the button colors in a recent test.

You can get lots of easily actionable tips for creating highly-converting landing pages here.

You must be tracking the traffic and conversion rate on your landing pages. This is best done with some Analytics program, like Google Analytics that can give you insights in your marketing success.

You must also use split testing on the ads as well as the landing pages to see which headlines or body copy or call to actions are performing better. I prefer to do split-tests with a control (the one we are currently using) and a challenger (a slightly modified version) to continually improve the results.

Landing page cash machines cover several such concepts for improving the response rates from landing pages.

If you are advertising on Google Adwords, pay special attention to the loading time of your landing pages.

If your pages load too slowly because they have large graphics or intense database processing in the background before loading, you may get a poorer quality score and your CPC may go up drastically.

Naturally you should try to make your landing pages as fast as possible because if the users cannot see them load quickly, they may click away before your offer can be seen.

For every element that is there on your landing pages, you must stop and think - "Is this going to take the sale forward or this might act as a distraction for my busy prospect?"

If that element is a distraction, you should eliminate that or replace with something else that will add to your sales process. People are busy and you do not want them to think about another thing before they have responded to your main offer.

As an added tip, do not try to sell 2 or more things on the page where they land up after they see your ad (unless they are very similar like color variations of the same item). You can offer them further items after they have confirmed their decision about this item that they were searching for in the first place.

The landing page tips here will blow you away and are great value for money. Check them out before you get distracted to look at something else :)