By way of that which they represent, a leader, is a symbol which is a singular icon of the group, mass, ideal etc. This symbol can be used as propaganda e.g. The iconic poster image of Che Guevara, representing liberty and the communist ideal.

It can be used in a religious context. Icons have been used for centuries in western religions; images of Jesus and saints, etc. The use of such icons is also apparent in more esoteric religions such as Buddhism, Buddha statues being a very popular item, one that can even be bought in large chain supermarkets.

The power of these icons, is that they represent something greater than what they inherently are.  These leader symbols, are a conduit between the follower and the ideals of the leader.

A different form of leader symbol is that of the pop/rock band, particularly epitomised by the lead singer/guitarist such as: Elvis Presley, Mick Jagger, Robert Plant, Morrissey, Curt Cobain, Matt Bellamy.  Just a selection of iconic lead singer and guitarists that symbolise the look and sound of their respective bands.

Of course eminent persons in any discipline can have the same effect, can achieve the same iconic status to those who adhere to their views. These followers may well then choose to follow in the footsteps of their chosen leader symbols.

The image of the leader and their coaching qualities can be used as a powerful tool in symbolising what the group stand for. It can be used to inspire the group and represent that group to wider audience and context.