Turn on your tv on any given night (usually) after 1:00 o'clock in the morning; and no matter which channel it is.

You will see various men and women surrounded by opulence and joyiously pontificating about all the reasons why you should be acquiring Real Estate hands over fist!

And of course the key is (according to) their way of thinking, you should be purchasing all of this property, without using any of your own money! Thus the reason for the catch phrase "No Money Down"!

The Nothing Down Concept Is As Old As The Hills And Yet It's Real Meaning Is Still Foreign To At Least 95% Of The People That Get Exposed To It!...

Obviously, it's alot simpler to advocate this concept when the unsuspecting audience is told that a proverbial fortune can be had, without having any money of their own!

This proven marketing ploy has and will continue to pack hotel rooms and saturate late night cable tv slots, via 30 minute pitch -a- thons more affectionately referred to as info-mercials.

Here is the odd part, to this day a staggering 95% of the people who watch these late night/early morning cable tv shows and the thousands who annually pack these hotel rooms to listen to some person extol it's virtues, still have no clue, about this basic,old as the hills, proven financial concept that is being conveyed here!

Your Long Term Success Will Ultimately Be Decided By How Well You Learn To Apply Basic Proven No Money Down Techniques!....

Case in point: 95% of the general public, still doesn't even realize that the term "No Money Down" is conceptual and not literal! Huh? Exactly!

The speaker or the company that's sponsoring the event, is just using a fancy proven market tested phrase (read that as) lead magnet term to describe one of the world's oldest and consistent long term wealth building concepts!

In a word people. Leverage! Only in a financial sense,not a physical one. For ex:

Your city (or town's) largest banks, probably have access to at least $100,000,000.00 dollars (that's 100 million dollars) of depositors money at any given time!

And let's say, just to keep this example really simple, in order to zero in on the main point, you (meaning the depositors) agree to leave your money on deposit for at least one year.

So you purchase a twelve month CD (Certificate Of Deposit) and lock in a guaranteed interest rate of some kind.

And the bank agrees (out of the kindness) of their hearts to pay you a whopping 3% for the use of your money for the next twelve months. What a deal!

(Of course, once you calculate taxes and good old inflation, it's obvious to the Rich - the people that own the bank!) That this really isn't such a good deal!

Anyway, they agree to pay you 3%. Now then, the bank (or the Rich people) turn right around and re-loan (your money) the exact same 100 hundred million dollars to you - the general public!

(Plus, charge you outraegous fees to do so!) Ouch!

And (are you sitting down?) they charge you a much higher interest rate of say anywhere between a low of 5.75% for a fixed rate home Mortgage loan to 22% for a new car purchase or to use their in house credit card!

Say what? Yep!

Now hopefully, you can see (appreciate) what just happened here! The bank, credit union, Insurance company or whomever has borrowed your money.

(Here is a little hint: If they're paying you interest, they have borrowed your money and they are somehow re-loaning/investing (or leveraging it) in order to profit from it!)

And once the smoke clears, they will have borrowed (100% financed) the entire transaction!

They'll repay their loan commitment to you, plus pay you chicken feed in the form of interest, pay their taxes, pay their staff, pay for all the advertising and marketing cost and (drum roll please) still net a huge profit!

All through the use of your (depositors money!) That my friend is why it's referred to as "No Money Down'! Any questions?

Or leverage! So now you hopefully grasp the real meaning of this over used and over hyped catch phrase!

And what the Multi - billion dollar Real Estate 'how to' information industry is trying to explain is; how you can apply the concept of levarage (100%) financing to acquring property.

(Granted: there is a little more to it than they let on in the tv shows ( isn't that always the case), but that's basically the concept.)

That being said: What, if anything does have to do with successful long term on or off line marketing?

Simply this!

The Long Term Road To Wealth And Prosperity Can Be Found Through No Money Down!...

1.) From now on; whenever you secure and use a bigtime testimonial from a respected source. Your using and benefitting from a form of leverage!

(Mainly from their already established credibilty!)

2.) Whenever you test one ad or headline against another in order to discover which one gives you the best return on your dollar! You guessed it, your using leverage!

3.) Whenever you get an article syndicated by another proven marketing source, your using and benefitting from leverage!

In conclusion: there are simply a ton of proven effective ways for you to get and benefit long term from all types of marketing leverage!

Hopefully, from now on at least, whenever you see those 30 minute cable shows, you'll realize and appreciate, what it is they are really trying to say!