Secrets To Building A Super Responsive Email List

Building and managing your list of subscribers is one of the most important steps in Funnel Profits System. You've heard the money is in the list and that's the truth. Your list is as important as location, location, location when it comes to real estate.

Why do you need to build an opt-in list?

Building a list is a systemized way to repeatedly reach your prospects and customers so you have a chance to present the BENEFITS of your products and/or services. This is the only way you will be able to talk to your potential customers over and over again.

Bottom line: an opt-in list is where you will make the most money. With an opt-in list, you begin building a business and NOT just a web site.

Key Point

The bigger and more responsive your list is, the more sales you will make and in a shorter period of time.

Building and maintaining your own mailing list is more important than having your own product. Even without your own product, you can still be an affiliate or Joint Venture for other people's products.

For the third and most important reason: having your own mailing list gives you the opportunity to build a relationship with your subscribers through what you have to share with them in your E-zine and emails! This is known as permission marketing. In his book Permission Marketing, Seth Godin discusses in detail the process for turning strangers into friends and friends into customers. This book is a must read if you want to be successful marketing by email.

Your first aim in developing a list is to build credibility as an expert in your particular industry and/or niche. It is not as hard as you think. The Obvious Expert is a wonderful book that walks you through the process of becoming an authority in any field quickly and easily. The key point of becoming an expert is to have them think of you first as the solution to their problems in a particular field. The list-building techniques you learn here, will keep you foremost in their minds, so when the need arises, they'll come and BUY from you.

For example, your prospects love to travel and when vacation times rolls around, because they are on your list and have seen your website on African Vacations several times, there's a pretty good chance they will consider one of your packages. Do your job right, and they'll make time to go on an African vacation.

Your number one goal in building a list is to create strong relationships with your prospects. You want them to get to know you, like you and most importantly, trust you. Your first goal is getting a prospect to give you his name and real email address. Giving away freebies are a good way to get things started.

Having an opt-in list is a way to create a system to follow-up with prospects and begin the process of converting them into loyal customers. Most sales specialists will tell you that it takes anywhere between 4 to 7 contacts before a person will actually buy from you.

Creating an autoresponder series is one key way to stay in touch, build relationships, and establish ongoing contact. This is a great method to build relationships on autopilot. You put lots of thought into the series once and it will produce paying customers over and over again automatically. You will learn how to build an autoresponder a little later.

Another goal of list-building is to be able to earn even more money by developing multiple streams of income. To have a business that meets your financial goals it is important to be able to sell backend products. Without a list, you can't sell them additional products. This process is taught in a latter lesson. For now, just know that they are important for you to be aware of.

With an opt-in list, you can pretty much in control of your income as long as you overdeliver on your products and send irresistible offers to your list. This kind of instant cash flow is only created after your list trusts you and knows that you wouldn't sell them something that isn't valuable and, of course, of a quality nature. Do this right and you will have an instant source of income whenever you want by merely sending out an email. Do this wrong and you will lose your Funnel Profits System. This is a marketer's dream - all that's left is to cash in from here!