Do you think BMW or Mercedez Benz will be as famous and recognizable as today if they use an animation of car as their logo? Even if they still produce the same high quality car today I doubt they will.

Why I dare say so?

Because if that happened, they will have no unique identities, just a me too product with no unique distinction that make them stand apart from the rest. They have no identity or in marketing speak, they don't expose their unique selling prepositions.

Clearly, having a unique and highly logo is most important. You don't want to have a me too logo look on it or a logo that have "mass produced" feel to it.

However if you are careless, your company might take the falls for it.

A lot of logo design company especially the cheap freelancers, modify the same "logo templates" to multiple clients, making only minor changes for each. They then sell the same logo variation to different companies! You might think, what a nice logo we have right now, but I am bet you will think differently after a few months down the road and you start seeing other people in the same industry use the same logo.

A logo is your identity. Your own self. Sharing your own identity with other people is no fun. Imagine sharing the same Social Security Number, it create havoc. Worst to share the same identity! The other party may look the same like you, but you may not like their habits or ethics. It is disastrous.

Your logo enforce and tell a few things about your business. It creates credibility, makes you more stand out, and capture attention. It is a brand of your business and say what you do loudly. A good logo design by a n affordable logo designer will help boost sales tremendously, but its capability to get the job done is entirely dependent upon its originality and uniqueness.

You will look like a kiddy business if you share the same logo with hundreds other companies, it doesn't even boost your credibility. It may even raise some legitimacy issues for your company.

Contrary to making you more recognizable, you will fade into oblivion if you use a logo from template. People won't come near you to see what you have to offer if they believe that they have seen the logo before. They will think, "Ahh, I have been here before, I already know what they have to offer."

Beware of logo containing clip arts too. As they are common nowadays, your logo will not escape that mass produced look also.

Yes, it may seems like the best thing to do, hiring an inexpensive logo designer or that kiddie designer when you just starting up. But if there are an affordable alternatives by a high quality talented logo designer that know what they are doing, why take the risk? You don't need to pay more now and you don't need to risk your business reputation also.

The solution is easy. Hire only a logo design company that use no templates an clip arts. Deal with reputable logo designer that start their design from scratch, every time.

If you feel like it, you can try to register your logo as a trademark or for copyright protection. If you use a super cheap designer or outsource it to the cheapest logo designer out there, you are in for the biggest shock of your life.

Now, you won't even own the rights to your company new identity. What a mess.

You must also ensure that the logo which are designed for you are your intellectual property. Means you own the copyright to it. Every original logo designed by a reputable logo designing firm belong to our clients. You own it, period. You have no risk and can use it to expand your business recognition and put on your marketing tools safely.

If you are in business to generate profits, you should be shopping for a professional logo design starting now. Get a complete original work and you will both happy and pleased that you did.

Don't even think of missing the most important marketing tools available to you today. Your own unique logo. Demand a unique logo work!