It is normal for any businesses to receive complaints from customers about their products and service. Although this is the case, business owners still have to do something to ease out these complaints. Also business owners should provide better service and products to customers to avoid customers from giving your products and services some negative feedbacks and reviews. These negative feedbacks, especially when they posted it online can be a huge blow in maintaining a good reputation online.

Luckily, there are many ways on how to manage your online reputation. Here are some them:

1. Use Social Networking Sites
Facebook is one example of social networking sites that can be used for your ORM (online reputation management). You can create your own group and page that talks about your company and products. You can invite your customers and also potential customers on your your group and page that way they can share their feedbacks for others to see.

2. Use Content Creation Sites
Creating pages on content creation sites like Squidoo, Tumblr and, of course, Hubpages can also be a great help on your online reputation management. You can make lenses and hubs about your product's advantages and disadvantages. When you create pages, it is very important that you stay realistic. You don't have to make false claims. Instead just improve your products so that your customers will be satisfied. You see a satisfied customer is more likely to give positive reviews and feedbacks.

3. Create a Separate "Defense" Website
You can also create another website that is separate from your main site. You can make this website as your "defense" website. Also when customers see this different website, they might have an impression that another person, aside from you, is giving positive reviews to your products and services.

4. Use Search Engines
Search engines can also be a great tool in any ORM. As we all know, that millions of people around the globe are using search engines such as Google and Yahoo everyday. You can promote one of your pages by optimizing keywords like your company's name+sucks. People who are searching for negative reviews about your product can see your defense page and know your side of the story.