Marketing Thoughts, Resources, News

Michael in Los Angels, a finance expert who arranges structured finance transactions for real estate developers, sent me the link to this Slideshare below that was created seven months ago. "It's very simplistic but it does a good job of...

Collateralized debt obligations (CDOs) are investment instruments that are partially to blame for the mortgage crisis. What, you say you don't know what CDOs are or why they matter? Don't worry, almost no one does (maybe that's part of the...

This week I received Bert Decker's revised edition of his best-selling You've got to be believed to be heard. I haven't finished the book yet but I have seen enough to recommend it (take a look inside the book here)....

I've been to many interesting places, but nothing compares to my twenty-four hour visit to the USS John C. Stennis, an aircraft carrier. I was a guest of the Navy who operates this program in order to bolster recruiting, retention,...

Nancy Ortberg of Menlo Park Presbyterian Church recently gave a sermon called "Every Life Needs a Truth-Teller." It contains excellent advice about telling people the truth--admonishing them well if you will. Get the audio version here or the video version...

I posted an entry called "What You Can Learn From Hollywood" over at the American Express small business blog. I derived these lessons from the work of Scott Kirsner. He studied the movie industry and ended up writing a book...

Every time you visit a new website, enter a new airport, visit a new store, examine a new book... the question you ask first off is, "what's this like?" At a strange airport, if it's 'like' your airport, you know...

A bonus quote for a Sunday afternoon: A rock star is not someone who takes the temperature, who gauges the marketplace before he creates his "art". A rock star is someone who needs to create and is willing to tolerate...

Last week, I had interactions with two organizations that did exactly what they said they would do. Thanks to Brad and his team at Catalyst and to Christoper Justice at Sparkskight. Neither asked or expected anything in return, they just...