What's The Best Way To Market My Medical Billing Business? I know exactly what you are going through because I went through it, all my medical billing business associates have gone through it, and thousands of people around the USA experience your pain everyday!

10 years ago when I first researched the idea of starting a home based medical billing business I was blatantly told that my hardest task would be the marketing stage and boy was that true. At first I thought how hard could it be and once I began to send out my marketing fliers that I created in Microsoft Word I found that after waiting a month I received absolutely ZERO responses.

Needless to say panic set in so I hired a company I found online that stated they would market my medical billing business and sign up the clients for me for a modest fee. I though I had things licked at this point but another month went by before I found out the company took my money and went out of business.

Yeah, you think I would have learned my lesson right? I was so scared of marketing my medical billing business myself that I hired yet another company to set up appointments with prospective clients that were interested in outsourcing their medical billing. Even though the company didn't run away with my money they only produced tire kickers, freebee information seekers and other medical billing businesses that were seeking to find out what I was charging for my services.

After investing a few hundred dollars I came to realize that the only option that I had where I could control the outcome and the expenditure associated with it was to Market My Medical Billing Business Myself!

Here is a few of the marketing practices I used to get my first three client interviews:

1) Word of Mouth- mostly mine in the beginning but family and friends started helping me once they saw I was truly passionate about succeeding with my medical billing business. Then my clients started putting the word out there for me because they saw first hand how well I did for them.

2) Press Releases- I had never done one before and it's format is different than that of writing a letter or article. Do some research online about how one is made, then write a few of them until you impress yourself and then distribute them. Once your press release is picked and published you will start to receive responses.

3) Healthcare Related Trade Shows- now I am not saying you should participate in the show (they are expensive and as beginners we should be a tight budget). Instead just attend the show and network with the doctors and their staff in a professional yet more comfortable setting than their actual office.

4) Medicare and Medicaid Sponsored Events- I don't care whether it's for HIPPA, Compliance, Recertification Training or whatever events they throw just as long as doctors or their staff is in attendance. Again the idea is to network in a non threatening environment.

While these are nowhere all the tricks I now use from within my medical billing business marketing bag they were the ones that gave me the biggest return on my investment to landing a client when I didn't know what I was really doing.

Marketing is a very creative approach to getting someone's attention and learning it takes time and repetition. Marketing you medical billing business gets easier as time goes on but you must learn at least a dozen or so of the worlds proven marketing approaches and implement them into every flier, brochure, newsletter, phone book ad, printed ad and even into you talk track when you contact potential clients by phone.

While this article was brief in respect to marketing a medical billing business there is one resource that I have all my home based medical billing business trainees use to learn how to effectively market themselves and their businesses. Look below for the link to the 2009 Medical Billing Business Marketing Bible.