Part 1: Marketing Senior Services Using Teleseminars as an Added Value Service

Marketing Senior Services in today's competitive environment requires a "thinking outside of the box" strategy that most senior services tend to ignore. One of the most popular ways that professionals today learn about new products, services, and methodologies is through teleseminars. So, why not offer your referral base and your clients (and their adult children) the opportunity to learn about your services or your new products and services through teleseminars.

Many adult children of aging parents who have a parent in your care would enjoy learning new strategies to deal with caregiver stress, financial issues, traveling with seniors, activity ideas for weekends, difficult issues etc. Offer this as an added value service.

For seniors, the teleconference call should take on a different set of subjects such as maintaining independence and choice, travel, senior housing, VA Aid and Attendance Pension benefits, and Reverse Mortgages. You might consider including recipes that are quick and easy, or upcoming events that your senior service is attending or sponsoring. Make sure that the person hosting the teleseminar becomes the "personality" that they look forward to hearing from each week or each month. That "personality" can even send out reminders and little notes encouraging their participation. Leave time at the end of the call for questions and answers that are generic in nature and not specific to one case.

A recommended service for your teleseminars is Black and White Communications. Record your calls and offer to send the playback information to clients or adult children of aging parents. These teleseminars that are recorded can also be offered as a download on your website which is a nice touch for family member who may live far away and would like to know more about you.

For more information on how to market your services using teleseminars, and the RIGHT way to host, sponsor, and execute a successful teleseminar, go to http://www.ultimateseniorservice.com/ and sign up for the free Amazing Senior Service Business Booster EZINE!