Unless you have been on another planet for the last year, you will have noticed the incredible growth of video on websites and blogs. Online marketing movies are helping businesses to get the message out to their viewers now!

Let's take a look at why you should be creating low cost and easy online selling videos to market your business, services or products.

For a business to make the largest profits from the lowest expense, they need to find a hungry crowd and set up your stall in front of it.

By listing your web marketing videos on sites such as Youtube or Google Video and with creative use of appropriate keyword tags you have access to a huge audience.

Viewers are untrusting, disbelieving critters! They can smell a sales pitch from a hundred yards and go elsewhere at the merest whiff of hype. But by putting your message on video you have the chance to let your customers see your (very public) face rather than your organization.

People generally do not do business with companies; they only spend their hard earned cash with people they trust. And the best way to generate trust is to answer their problems honestly, without hype or spin, and instead of struggling to sell them, make it easy for them to buy.

It appears that the average person on the web has the concentration of a fruit fly. Write more than a couple of words and it seems like 'work' to read.

Movies on the other hand are quick and easy to watch and are seen as entertainment, not effort.

As long as your web marketing video is worth watching and tuned in to your viewers needs or problems, you have a potential customers full attention.

This means that web videos can be used very effectively in your referral marketing campaigns.

However, stray from this for just an instant and your viewer becomes bored and will leave your website.

When you make a video you are automatically seen as an expert in your field. This gives extra credibility to your business as you become the 'expert' with the solutions to your industries difficulties.

But, this does mean that you have to include some useful information in your videos, not just a 'Buy My Stuff' message.

There has never been a better time to get your marketing video online. It is cheap, easy and worth taking the time to match your message to your audience.

You can even drive potential customers to your videos using traditional offline methods such as leaflets and flyers, business cards and so on.

With just a little thought and effort, you could be reaping the benefits of online video marketing without spending a fortune.