One of the great tragedies of the MLM industry is the fact that more often than not, it’s like the blind leading the blind.

Here’s what I mean…

Everyday there are thousands of people who jump into this business arena. They have the promises and hopes of their sponsor telling them exactly what to do to make tons of money, only to be severely disappointed when they realize that their upline doesn’t really know what in the world they’re doing either.

And they, their upline too, are oblivious to the fact that they’re doing anything wrong, because their doing what their sponsor told them to do!!

It’s a bit of a vicious circle if you ask me, and a recipe for disaster!

It’s especially apparent that these flaws exist when there’s a flurry of activity, and all of the sudden a bunch of people all come into the business very quickly. To no fault of their own, they simply play “follow the leader.”

It’s amazing how many MLM distributors will do everything that they can do, to steer clear of doing the most important activity in their business; which is getting good fresh and targeted MLM business leads.

Here’s something interesting to consider too, 97% percent of the time, if you were to ask someone in your upline about MLM Business Leads, and how to get them, almost without exception, they’ll give you some source for you to go buy them from, because they don’t know anything else to tell you to do.

In fact, it’s usually a source of which they’re affiliated, and so they will in turn; receive a nice commission from the lead company they referred you to every time you buy from that source. If indeed they’re not actually the lead source itself… unknown to you of course. *wink*

Not that it’s a terrible thing altogether, it’s actually good business to get paid for recommendations you make, but the caveat is that it should be a good recommendation, and with all due respect, buying leads is NOT a good recommendation!

With VERY little exception, do they ever tell you that the very best MLM Business Leads that you can get are the ones that are unique and targeted to YOU and your business?

No!! And why not?

They don’t tell you that, because they don’t know themselves, how to go about obtaining MLM business leads that are targeted for you and your business. Heaven knows if they did they would share that with you… right?

Maybe not!

But one thing’s clear, they should!

Now, this can be a bad thing for you if you don’t do your own homework, but a great thing for you if you do, because basically it thins out a lot of the competition that’s out there. Yeehaw!

Getting MLM Business Leads doesn’t have to be as hard as you think.

Here’s what it takes:

a) A landing/squeeze page to capture the information of your prospects. This can be as simple as a one-page site with a web form on it.

b) Something to give away in return for the prospects information. They’re not going to give you their info out of the kindness of their heart, so you have to make an exchange. A small report, a 5-day mini-course (sent out daily by email) etc.

c) An Auto Responder. What the heck is that? This is some software; basically it’s a mail merger. It lets you send emails to your prospects/subscribers. This is vital, and where most people miss the boat. It’s vital that you send out messages constantly and consistently, and it’s crucial that you send out the right type of emails; the kind that will get read and responded to.

It’s truly not as hard as most people think it is, and that’s why most people avoid it like the plague. Sure there are advanced techniques that you can use to quadruple the amount of exclusive MLM Business Leads that you generate for your business… but if you have just the basics set-up you can virtually clean house and blow a ton of your competition right out of the water… massively growing your downline!

If your upline doesn’t get the importance of generating their own unique and exclusive MLM Business Leads and in turn teaching you to do the same, then it is incumbent upon you to not to make the same mistake.

Imagine how fast your downline is going to grow when you begin teaching your organization these techniques.