Adopt a Maine lobster trap

For USD 2,995, consumers can own a Maine lobster trap and all the lobsters it catches for an entire year through the Premium Trap program from Catch a Piece of Maine. As "partners," as the company calls them, customers of the program are assigned a dedicated lobsterman who will fish their trap throughout the 32-week season. Everything he catches is tracked with a colour-coded band placed on the lobsters' claws, and all data is recorded online so that the partner can view their trap's activity, manage their catch and schedule shipments from anywhere. As lobsters are caught by the trap, the partner's account grows; as lobsters are requested for shipment, it decreases again. Lobsters can be shipped in batches of four as soon as they are caught, or they can be saved for later (in which case the company will substitute one just caught for the original); either way, details are included on when, where and by whom they were obtained. Catch a Piece of Maine guarantees at least 48 1.5 lb lobsters for each partner—totalling over 70bs.—and also 12 lbs. steamer clams, 12 lbs. mussels, and 48 servings of Maine-made desserts over the course of the year. All shipments are sent via FedEx overnight delivery throughout the continental U.S.; shipping costs are included in the fee. Partners are even invited to come aboard the company's lobster boat in Maine if they can, to meet the lobstermen and experience the harvest first-hand. Corporate gifts and single-meal orders are also available, and Catch a Piece of Maine donates 10 percent of its profits to the Gulf of Maine Research Institute, educating 5th and 6th grade students about the Maine lobster industry.

At a time when local fishermen are struggling to make a living, Catch a Piece of Maine's partnership program allows lobstermen to receive a premium for their product while also preserving their sustainable fishing methods, the company says. No less significantly, it also gives consumers an active hand in what has typically been a hands-off business. Finally, it dovetails nicely with the still made here trend, giving consumers a geographical connection and a story to tell about the source of their food.

Website: www.catchapieceofmaine.com

Contact: brendan@catchapieceofmaine.com

Online music lessons taught by the artist

There's nothing like a great song to inspire music fans to want to learn to play it themselves, but doing it right is rarely easy. Enter Now Play It, a UK-based site that offers video instruction taught by the artists themselves.

Launched last year, Now Play It aims to get people as close to the artists and songs they love as possible. To do that, it offers downloadable video tutorials on the art and craft of playing hundreds of different songs on guitar, bass, piano or drums, many of them led by the artists who wrote or perform them. Paul McCartney, Blur and KT Tunstal are among the artists currently offering instruction on the site, and users can search for tutorials by artist, song, instrument, difficulty level or tutor. Now Play It's full tutorials, priced at GBP 3.99, are typically split into three parts—lesson, recap and play-through—and are at least 15 minutes long. In-house tutorials follow the same format but with instruction by a Now Play It tutor instead. 'Lite' tutorials, meanwhile, are just two parts—play-through and recap—and are generally between three and six minutes long; pricing is GBP 1.99. Downloads are available in MP4 or Windows Media Video formats.

With Generation C's penchant for content production, Now Play It is sure to find an enthusiastic audience among the many consumers out there seeking to create, to express themselves and to make the music they love their own. Being taught by a well-known artist, meanwhile—even if by video—is sure to give them a heaping helping of status skills and stories to share about the experience. Now Play It currently offers a forum for community discussion, but a logical next step, it seems to us, would be to give consumers a place to show off the results of their instruction with video and recordings of them playing the music they learned—along with opportunities to critique and discuss. If there's anything better than content, it's content plus community! (Related: Music school for generation YouTube.)

Website: www.nowplayit.com

Contact: enquiries@nowplayit.com

Online auctions for experiences

Online auctions for goods are plentiful, thanks to eBay and all the others it has inspired. It was only a matter of time before experiences got an auction of their very own.

To be fair, American Express tried out an auction for experiences a few years ago that was known as Blue Play, but that's since been disbanded. Instead, we now have Sweemo, a brand-new UK-based site that allows users to buy, sell, swap and request exciting experiences—or "sweet moments," after which it's named. Sweemo lets those with access to exclusive experiences open those experiences up to everyone, connectinge—as the site puts it—"those who have with those who want to." Experiences are listed in five main categories—entertainment, adrenaline, lifestyle, travel and groups—and they range from a beauty makeover with TV presenter Sarah Cawood (priced starting at GBP 56) to a day of extreme speed sailing on the Hugo Boss for GBP 12,000. Shopping for experiences is free, and users get a profile page where they can track details about experiences that have interested them as well as leave comments and rate experiences they have already won. For those with experiences to offer, listing fees are based on the starting price and begin at GBP 1.50; closing fees range from 1.5 percent to 5 percent of the final selling price. Sellers can also rate those who have bought from them.

Jay Nguyen, managing director of Sweemo, explains: "Sweemo gives everyone the opportunity to access special experiences that simply aren't available in any other marketplace. We are motivating and inspiring people to recognise the incredible experiences within their own lives and making them available to others. They can be weird, wild or wonderful—so long as they can be enjoyed."

Yet another business idea that should appeal to consumers who are driven by experiences, also known as transumers. (Related: Experience stores.)

Website: www.sweemo.com