Okay, by now it really is no secret anymore! Right? But in case you hadn't realzed it yet. Email is still hands down the number one use of the web!

And of course it stands to reason that any serious business owner, but especially a cash strapped small business owner should be using optin email in order to strategically perform long term follow up marketing.

Now it's not as simple as sending a lame email to your optin list; and hoping that someone clicks on you ( or your) JV (Joint Venture) partners link and purchases something. No,no,no!

Long Term Success Via Email Marketing Involves More Than Just Having Some Optin Subscribers!...

Ask any struggling wannabe newbie affliate marketer how well this works! The type of long term proven effective email marketing campaign that any serious online marketer should be using; is what this particular hub is all about.

First off; the real long term profit potential of marketing to your online customer base via inexpensive email;is because you can frequently contact your subscribers for virtually peanuts!

And even if your email campaigns fail miserably, it won't cost your business a fortune the way other traditional marketing strategies would!

(Note: When decide on your email service provider; you should seriously consider one that provides the double optin feauture. This way your optin subsciber must confirm that they really did in fact request to be on your list and it's less likely that you will be accused of the dreaded spam!)

On the other hand, how many times can you afford to mail out 10,000 postcards ( or X) and get zero or virtually no response? And that lost doesn't include your printing cost each time!

Inexpensive Email Marketing Allows You To Stay In Constant Contact With Your Valued Customer Base And Dramatically Increase Your Chances To Make Sales For Peanuts!

Or pay retail for display or solo ads or expensive PPC( PayPerClick) ad campaigns and get little or no response!

By the same token; if you were to send an email to your list of 10,000 optin subscribers and you only recieved a dismal response rate of just a half of one percent or .005%.

(10,000 optins x .005%=50 subscribers that make a purchase)

Which means if just 50 people clicked on your link and made an intial low cost purchase of just $27.00 dollars ( or X); that would still mean that this particular email campaign grossed $1,350.00 dollars!

In all likelihood; You'd probably earn a profit! So on that note, let's turn your attention to a few simple yet incredibly graphic examples of how and why your small business should and must be using Mega proven long term profit producing email marketing!

Your Competition Can't Readily Emulate Your Approach When Your Sending Your Customers Emails!....

In the following example (which is just for illustration purposes only) suppose that you own a mid to high level retail electronics store.

And twice a year your industry sponsors a one-two day weekend "Electronics Gizmo Fest".

And typically you rent out a High School gymnasium or a warehouse and the place is stacked from top to bottom with electronic gizmo's of every kind!

And of course they'll advertise in two or three of the major local newspapers and blitz the airwaves with tons of radio ads!

In the end they'll typically invest $25,000 -$50,000. dollars in this all out advertising blitz!

And (predictably) the net result is the place is packed with tons of people spending lots of money!

If Your Business Works Primarily Offline But You Have A Website Or Blog You Should Always Be Building Your Offline Database (Your list!) To Boost Your Long Term Profits!

Sounds good right? Sure! But in the future you or your competition need to start incorporating the Internets number one secret weapon! And watch your long term profits really soar!

For example; since the festivals are only once or twice a year; you really need to take advantage of the attendees long term profit potential by keeping in contact with them imbetween these buying extravaganza's!

What if; you or your competitors added a huge dispay sign at your (and your JV partners) booth and you offered a "Free Drawing" for one of your most popular electronic gizmos!

Everyday You Have The Opportunity To Add New Walkin Fisrt Time Visitors To Your All Important Offline Mailing List. And You Can Always Send Them An Inexpensive Postcard Directing Them To Your Website And Or Blogs Lead Capture Page As Well!

You know; how much the public will rush to enter for a chance to win something for free!

Now you have an opportunity to start an ongoing mailing campaign to them (on or offline) long after the event is over! Agreed! So you pick your Grand Prize Winner and mail the other 99% an inexpensive postcard "Thanking" them for entering your free drawing!

And you alert them that even though the didn't win the first place Grand Prize! They have won a valuable second prize!

Test a few different variations to your list by offering half offer A and the other half offer B. (This marketing technique is often referred to as A/B Split Testing.)

You offer 50% of your list X% off if they come to your store (or go to your website) within the next three days!

And the other 50% of your list recieves offer B; which gives them the chance to recieve an additional X% off for every person they bring with them that is over the age of 18 and they are not currently a regular customer!

Track your results to determine which (if any) offer yields the best response!

And of course your inexpensive postcard will end with a powerful market tested P.S. inviting them to go to your lead capture page website and or blog in order to recieve special annoucements about Private VIP Special Events and sales promotions not available to the general public!

Just Think With The Push Of A Button You Can Instantly Contact Everybody On Your List Without Spending Thousands Of Dollars In Uneccessary Printing Or Mailing Costs!

Now then; let's suppose that another popular retailer (one of your JV partners) is planning on sponsoring a high end exclusive Members Only One Or Two Day Weekend Event!

That's closed to the general public! Meaning-there will be no mass market advertising campaign to annouce it!

The only way that you can attend this special event is by being on someone's VIP Members Only list!

(Note: And the only way you can be on the VIP List is by spending at least X amount of dollars on any one visit. Which means you need to relentlessly test and track your results in order to arrive at your VIP's average purchase amount.)

And that becomes your starting baseline.

And Yes Its Totally Exceptable To Have More Than One On And Offline List!

(You May Have One List For Your Big Purchase VIP Members And Another On And Offline List For Everybody Else!)

No Problem! You can now send an email to your list of 1,000-10,000 optins. Or mail an inexpensive postcard testing at least two different variations to track your results!

Alerting them to this powerhouse event! And let's say that only one percent of your list shows up or just 100 people attend the event.

(10,000 subscribers x .01% response rate = 100 cash and credit card carrying attendees!)

And you inform them that by mentioning your Special ID number( in essence your JV ID) with any purchase over a total of X; they will recieve a nice discount or bonus product/service etc!

Let's sample the math; if those 100 people (remember) your only talking about a dismal one percent response rate here! If those 100 people average $500.00 dollars apeice.

That's a total of $50,000.00 dollars in gross profits! And your JV arrangement with this particular vendor is just 25%.

How Often Does Your List Earn You A $12,500.00 Dollar Passive Income Profit Right Now?

Unless you know another type of math; your teeny tiny little email just grossed you a mere $12,500.00 dollars in totally passive income! ($50,000 x .25% = $12,500.)

Or, you could send your offline list (an inexpensive) postcard and offer your list of 10,000 subscribers a Special "One Time Only" price discount valid for the next 5-7 days for any purchases that they make at your store or website. Or your JV partners store or website!

And your reason (it's always important) that your offer a plausible reason(s) for your special price discounts!

And the reason is; instead of borrowing X amount of money from the bank in order to either build that much needed addition to your main showroom or for opening that brand new second location and paying thousands upon thousands of dollars in long term interest!

And draining your long term cash flow! Plus; keep in mind.You haven't even factored in the additional profits you can and in all likihood will earn by using the all powerful upselling strategy!

You prefer; instead to pass on those savings to your much valued customer base!

Having A Ready Made On Or Offline List Of Pre-Sold Buyers And Not Just First Time Purchasers Will Make Either Your Email Messages And Or Postcards That Much More Effective Especially Long Term!...

Again; if you have both an on and offline mailing list of 10-100K. Or if you JV this opportunity with several other small business owners and the combine total of everyone's list is 100 thousand people.

And you only get an ultra low response rate of just one percent. That would mean that only 1,000 people resonded and their average purchase is only $300.00 dollars.

That's still; a gross profit of $300,000. thousand dollars in up front gross profits!

Again; if your JV partners agree to a 25% profit share arrangement; your groos profit from either this email or inexpensive postcard campaign; netted you a cool $225,000. dollars interest free!

($300,000 in gross profits x .75% = $225,000 after you pay your JV partners $75,000. in JV commisions.)

Meaning - you only paid for results! Not up front cash draining advertising costs!

No time consuming loan applications to fill out! No outraegous loan application fees to pay!

No annoying credit checks! And best of all; you were able to create this profit without your major competitors having any idea about it! Why?

All because you are smart and savvy enough to start benefitting from the Internets Number One Proven Secret Weapon! That being low cost Mega proven long term bank account filling email marketing!

Can your businesses long term profits really afford not to be strategically utlizing email marketing any longer?