When it comes to backlinks and search engine optimization there are several things you need to know and understand. Since you already know that you need backlinks, I'll move on to what you need to understand about a backlink.

I was on the Internet before the word "blog" came along. I was on the Internet long before they coined the term "SEO." I was there for the birth of Adsense, and before Google even existed there was "Bob." I mentioned this because I have been around a long time and I have watched the way most Internet users accumulate knowledge.

When it comes to building knowledge about search engine optimization, most people are stuck at the level of the person, or persons, they follow. So when the ones they follow tell them that they need to get all the backlinks they can, these faithful followers go out and beg, borrow and steal in an effort to get all the one way inlinks they can.

They go to every blog and post a text link to their website. They spend untold hours posting links in all the social media sites. They write articles containing text links and backlinks to their websites and then blast them to every article publishing site they can find.

What you have just accomplished by following the advice of all these seo experts is you have thrown "Unique" out the window, and you have joined the rank of the millions of "common." What does common mean to Google" It means "Duplicate." You are nothing but a carbon copy of the seo sites you follow.

This is the reason these same seo companies tell you that you should never try to optimize for the top keywords in top level markets. They have all tried it and failed, why? Because their seo techniques will only produce common results! Google will never allow the "common" a place among the "Unique."

Not only will this backlink information help your google search engine ranking, it will cut your work load way down. Keep in mind that after a website has reached the top, and google has smothered them in love, many of the common seo rules no longer apply. I will expand on this in another Hub. This information only applies to those who are just beginning to break away from the common and beginning their journey to unique.

I suppose you can work yourself to death and eventually get to the top of the common pile, but when you get there, you will still be "common."

When most optimizers do their search engine optimization, one of the first things they do is check out the websites of their competition. One thing they look at is the number of backlinks to the competitors site. They then set out on a mission to get more backlinks for their website than the competition has.

Most of you are already aware of the fact that when it comes to links coming in to your website, quality means much more than quantity, but what you may not be aware of is how the click through rate of these links affect how Google looks at your website.

Google tracks not only the number of backlinks to your website, they also track the keywords in the text of these links. Google then compares how often the link is viewed verses the percentage of times the link is actually clicked.

If you have backlinks all over the Internet that are often viewed but rarely clicked, this tells Google that your website is not popular for the keywords you have chosen in your text links.

An example of this in action is an article I wrote in response to a competitor who released an article to all the article publishers. He did a wonderful job, in a short time he had generated thousands of inlinks from this article.

I responded by submitting my article to only the top two publishers. The click through rate on my text link was over 60%. The other guys CTR never topped 4%. As a direct result of this my site and several sites linked to it moved up several spots in Google search etc. The competitors site was pushed way back to page 8.

The moral of this story is clear, be real careful when it comes to where you place your backlinks. The same scenario is true with social sites, there are only about three of these sites that links should be placed on, any more than this and you may be causing yourself more harm than you realize. I don't care if your backlink is found on a pagerank 10 website, if it is not being regularly clicked on, it is not considered a quality backlink by google.

Be sure to check out the Hub Search Engine Optimization to learn about the meta description tag and seo.

You can help your friends and associates by sharing this free information with them. We make it easy, just click on the button "share this" located just above the comments section. This will open a window where you can submit this seo link to your favorite social site or you can email the link to our search engine optimization site to your friends.

A little more about how and why I studied Search Engine Optimization so intensely.

Years ago I had the opportunity to work beside one of my brothers, side by side, him on his computer and me on mine. At the time I was broke, but he was pretty well off. We both had several websites on the Internet and we were working on driving traffic to our sites.

As time went on I noticed that he was spending tons of money on Google AdWords and several other Pay Per Click (PPC) ads as part of his Search Engine Marketing. I didn't have the convenience of extra money so all of my traffic had to come from Organic Search, etc. or not at all. I remember at the time how he would brag about how much traffic he was getting to his sites, but I was not at all impressed with the fact that he had to pay to get visitors.

It was at that time that I swore to myself that I would never pay Google or anyone else for traffic. Don't get me wrong, as long as you are a legitimate business that can write off your marketing costs, and you have the money to spend, this is not a bad way to go at all. But there are many starting out that do not have this luxury of endless cash to spend on sem.

Well, after much study and trial and error, I was driving more traffic to my websites than my brother was to his, and all my traffic was free. And folks, I get so much traffic now that it does not even concern me about giving information away, if I can help someone else just a little, I'm going to do it.

The biggest spike in my google organic searh did not come until I finally learned to back off of self promotion so much, or what I like to call self love. When I learned to let the growth come from the love of others, the rise in google organic search placement was out of this world.

This article is written for informational purposes only. Author does not warrant that the information is in every respect accurate. Author is not responsible for errors, omissions, or inaccuracies in its article or the results obtained from use of the information provided herein. Article readers are always encouraged to check and confirm the information with other sources and through direct professional contact.