A funnel? Why are we talking about funnels? Let me explain by first
looking at the definition of a funnel: “A conical utensil having a small
hole or narrow tube at the apex and used to channel the flow of a
substance.” Now, let’s imagine that you have a funnel that is floating
out there in Internet space. With any of your Internet marketing, you
are trying to capture consumers and put them into your funnel.
Of course, there is no real funnel, nor are you really “capturing”
anyone. You are, however, doing all that you can do to capture email
addresses and add them to your database. Once that database has
been established (and continues to grow, of course), what are you
going to do with the names? Send information and sell products!!
With the funnel concept, you start out small and move them down the
funnel to larger and more profitable products. Do these products have
to be your own? No! Consider affiliate products or products you have
licensed from someone else. Once you get a consumer’s email and get
them to buy the first product, you use your autoresponder to send
them 2 more informational pieces and then another product message.
If the first item they purchased exceeded their expectations, then they
are more likely to purchase another item from you.
And so it goes, one item after another, until you have “groupies” that
purchase just about anything you send their way. In fact, they may
want to talk with you individually and see you as a guru. Huhu....