Say what? Yea, at first glance that type of headline is sure to raise more than a few eyebrows! Relax! It's nothing as sinister as speculating on the next sure thing on Maul St. (oops) make that Wall St.

And no it's not some little known secret that only a few of the Richie Rich whisper and share over cocktails while dining during a high profile social event.

Well what then? Oh no, here comes that word again! Leverage! When are you going to realize the extreme power in a bottle that you possess? Huh?

Your small business can absolutely compete on or offline once you properly harness and maximize your marketing leverage!

 

Remember Your Business Can Either Be Someone Else's Frontend Or Backend Or Vice Versa!

For ex: and for illustration purposes only. (Although) this particular example happens to be true! So listen up!

A very good friend and an absolutely brilliant marketer (in his own ) right, let's just call him Bill. The guy is not only an accomplished business professional, but an absolute genius when it comes very sophisticated and advanced cashflow calculations!

He's proved it by stumping yours truly on more than a few occassions! Anyway, Bill used to offer a service where well to do private investors could recieve a much higher than average return on their money by investing in Car Notes.

Basically (in order to keep from boring you) with all the minor details, when someone finances a car at a small local Car Dealership, and the dealership begins recieving the car owner's monthly payment's.

Leverage Is The Key To Huge Returns In Business!...

Bill's company would step in with cash and basically replenish the dealership's cash reserves by purchasing the contract (basically at a discount) and cashing the dealer out.

On the surface nothing changes by the way; meaning the car owner just sends their payment to the dealer every month as usual and the dealer now just services the loan for Bill's company.

And Bill's company has purchased these car payments (which typically) are normally structured for two - three years or 24 - 36 months.

And by paying less than the face amount for them (discounting the cashflow stream) Bill's company typically earns a much higher rate of return on his investment dollars.

How Bill makes out is by leveraging his investors money! Hang on!

The investors will typically recieve returns ranging from 8.5 - 12%! And without getting into all the in's & outs; they are pretty secure because of the legal recourse that Bill's firm provides for them.

(Note: Recourse is just a fancy way of saying that if things don't go as planned, they know in advance what legal course to persue in order to be compensated.)

 

Forget Buy Low Sell High Instead Leverage Your Small Businesses Assets And Make A Fortune!...

Hopefully, this gives you the general idea of what's taking place.Since Bill like any other prudent business person understands and is an absolute master at using leverage (of all kinds!)

in essence what Bill is doing is borrowing/leveraging capital at one rate from his investors and purchasing these short term cashflows (paying his investors say 9%) for the use of their money.

And simultaneously earning say 17.5% (or more) just depending on how much he invests and the number of months that he buys etc.

And Bill's firm nets the spread or the difference! And as you recall from a previous hub, whenever you can borrow 100% of your investment capital and either reloan or investment it and pay all of your upfront expenses, like employees salaries, ad and marketing cost, taxes and fees etc.

And still make a profit! Then just like the late cable tv 30 minute Real Estate infomercials, you have just participated in a "No Money Down" success story!

And since at any given time, Bill's firm may be contolling/leveraging hundreds of thousands of dollars per month, and he's paying his investors say 9.5% and he's earning 16%!

It doesn't take a genius to know that the difference between 16% and 9.5% is a gross spread of 6.5% on a couple of hundred thousand dollars is called profit! Bingo!

 

 

Your Marketplace Both On And Offline Is Filled With Potential Marketing Leverage Opportunities!

Here's the real kicker! So pay close attention! Because yours truly has a powerful 160 page "How To" offline text that taregets the ever growing Multi Billion Dollar Home Based Business Industry.

And this text teaches the average person 'how to' cash in on the Multi Billion Dollar Real Estate Cashflow Private Financing Note Industry.

(Also referred to as the Paper Industry.) Paper is just a slang term for some kind of debt instrument, like a corporate bond or a car payment or a mortgage loan payment.

My text was and is an abslote perfect fit for a passive backend income JV (Joint Venture) for Bill's firm!

So get this: (and best believe) Bill did not have to beat me over the head with this particular brain dead simple passive income generator!

 

 

Your Only One 8.5 x 11 Sheet Away From Spectacular Returns!

By simply including a one sheet 8.5 x 11 flyer insert in my outgoing orders when my customers purchased my text. That's where your investment of eight cents mentioned in the headline comes in!

Everytime one of my prospects or customers upsold to Bill's investment opportunity, depending on the exact dollar amount that they invested with Bill.

Bill in turn would JV profit share with me! Hello! And without pushing pie in the sky results here! Some checks were for $767.35 cents! Others were for a mere $168.00 dollars!

(If this were either a webinar or actual live event, you would be able to see copies of the actual checks on the screen! Powerful social proof! AKA power testimonials!)

( And over the years, Bill and myself have had more than our share of profitable JV's!)

Truth told; he is sort of a silent (but highly effective) contributing editor on many of these hubs!) By the way, Thanks Bill!

But the main point for you to focus on is this; Just by inexpensively including a brain dead simple 8.5 x 11 one sided flyer in all of my outgoing orders; a percentage of them turned into 200% double upsell profits! Huh?

Don't forget! All of my outgoing orders contained my own upsells for my other products and services too!

So a certain percentage of both my paid customer base and prospects were bound to make an additional purchase or two! Don't you agree?

And finally... Can you see how simply you can turn your eight cent investment into a cool $168.00 dollars or more? Say yes!

Either you let one or two of your top JV partners start piggybacking in your outgoing mail and profit share with them 25 - 50% of the extra profits or vice versa! Especially if you have a serious pertual backend income stream!

(Note: Currently Bill and myself have a JV in the works where small business owners (ideally 50 employees ) or less can call us and together our collective marketing minds conference call double team them with tons of proven marketing dynamite non stop for 60 - 90 minutes!

It's found money for them! If they take advantage! Otherwise you or they can keep struggling!