Of all the difficulties involved with designing and running your own website or blog, the toughest challenge is keeping the content fresh, interesting and relevant, Let's face it, even the best designs will falter if the content is stagnant. Two visits, the surfer has seen everything, creates a bookmark if you are lucky, and then never returns. If you have more than one site or several blogs, refreshing and renewing your content is a daunting task.

Things are looking up, though. Take a spin around the web and you can find renewable resources for your site's content. A little patience and a little creativity and your blog will keep pinging and your site will be forever fresh. Here are some tips that bring in traffic and lengthen visits to your site.

Grab feeds that send everything available.

Topix is a great place to get started with this one. Run a search for stories that fit your site. The natches won't always be exact but that is part of the variety that keeps your readers, customers, and clients coming back. Embed the code and let it run. It's renewable, no typing your fingers off. In this age of recycling, why shouldn't newsy items not find their way to other places where they can be enjoyed repeatedly?

Hook up a Squidoo page.

Put a link in your site's navigation bar that goes out to your Squidoo page. Let you main pages stay rather static but write articles on your Squidoo page along with embedding a few videos there. This saves your precious bandwidth and you are only editing a couple of elements. The layout on Squidoo pages is easy to manipulate and you are trying to ftp and mess with your transfer gigs. The same page can be changed in about 5 minutes and falls under that renewable content umbrella. Best of all, it's free!

Rotate your banners.

Instead of placing banner in a fixed spot, grab a script and rotate them through different places on your site. Make a list of your most lucrative five banners, slap them into a randomizing script and place that script in several places on the same page, or above the fold on different pages in your site. Their random appearance keeps your page looking fresh. Go in about twice a month, more if you wish, and change a couple of banners in the rotation.

So.......

You are creative enough to add to this list of renewable resources without causing yourself too much angst. Rotate free games or features, increase your traffic, and keep the customers curious about your site. Think of these tricks as hidden marketing. It's the renewable bait that keeps people coming back.