RVDLS the PLACE to FIND or SELL any RV
59AGED OVERPRICED and OBSOLETE inventory
If you are an RV dealer in today’s economy, this blog is a breath of fresh air!
National statistics say that one out of every "12" auto owner in the United States owns an RV. Those are big numbers! That means that this industry isn't going away anytime soon. We are still getting customers on our lot, however financing is getting tougher and our selection isn't what it used to be. Most dealers that experienced the slowing down last year were forced to cut back on ordering new inventory. Flooring costs have sky rocketed! It is getting harder to make payroll and many RV dealers have gone out of business.
There have been an increasing number of RV manufacturers filing chapter 11. The manufacturers that filed chapter 11 are selling their inventory for pennies on the dollar at bank liquidation auctions. The dealers that have new inventory in their stock are unable to compete unless they are willing to lose tens of thousands of dollars. The used inventory is affected similarly. Most dealers are unable to survive under these circumstances. To add insult to injury, the lot traffic with potential buyers have slimmed way down. When they have a qualified buyer, they have to jump through a number of hoops, including financing.
Anytime there is a downturn in our economy it brings opportunity somewhere else. For every downside, there is an upside. Knowing there are opportunities available the deal seekers come out of the wood works. These deal seekers begin their search online, looking for the perfect RV. If the dealer doesn't have his website designed with SEO (search engine optimization) the customer will never find his RV! The fact is that for every RV there is a buyer somewhere. The trick is getting the two of them together.
Most RV shoppers are looking online now days so in a perfect world there would be a website that listed every single RV in America. On this site there would be one of every shape, color and price range. If this were the case, the shopper would only have to look one place. Then they could inquire to that dealer on specifics and price. The shopping cycle would shorten and the consumer could spend more time enjoying their RV.
Great news, this site exists! This website www.rvdls.com is now available for RV dealers. It is a SEO optimized site that allows dealers across the country to list their entire inventory for a fraction of the cost of most retail listing sites. RVDLS is a dealer only site. This means that private owners will not be allowed to advertise. RVDLS requires a username and password to log on. If you are a dealer in today’s market, it makes perfect sense to list your entire inventory on RVDLS. By doing this your inventory automatically populates the retail site that consumers will be able to search.
Here is a question. What is the average cost to bring a customer to your lot? In order to answer this question, you need to know what your monthly advertising expenses are, am I right? When you divide that amount by the number of customers, you have an average cost per customer. Let's assume that each customer that showed up on your lot cost you $500. If you show that customer every unit in stock, and they find nothing that they like, how much of that $500 will you recoup?
Most dealers are using an RV listing site now in addition to their own website. Let's say you are spending $200 a month on one of those sites. Would it matter HOW many places you were listing, if you still didn't have the right RV for that particular customer? The fact is that you will get customers on your lot that are looking for specific options, colors, and size. If you don't have that unit, it doesn't matter where you advertise, right?
The perfect scenario would be to advertise where you get the most visibility, and sell every customer that comes on your lot! Now we all know that it is unlikely to sell everyone that comes on our lot, because of credit and other issues. When we remove obstacles we increase the odds for success.
RVDLS gives you everything you are looking for. As a dealer you can list your entire inventory affordably. Your inventory is viewable to every RVDLS member across the country. If you don't have a buyer for your RV, another dealer will. That will increase your inventory turn, making your dealership profitable.
If you join RVDLS today we will include 3 additional retail sites FREE of charge!
Don’t wait, join today! Call us at 800-681-1529 and ask for Jeff or inquire here www.rvdls.com
If you call during the month of May it is BUY ONE MONTH and GET ONE MONTH FREE!
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