You have your book finished. Now, you have another decision to make. Do you need your own book-selling website? Before you think other book-selling sites, consider that for the most sales and clients you can sell your own book at your website. Having your own book-selling website will do the job much better creating more of the best online marketing opportunities. Why?

1. Print on Demand (POD) sites, Amazon and other book-selling sites give many other book choices other than yours.

Think of the 1000's of short paragraphs on other people's books. That's a distraction and the visitor may not click the link for yours.

If you do use Amazon, be sure to tweet or email your subscribers the exact live link to your book to let your audience know where your book is. You can use bi-monthly emails or post on Twitter and Facebook. Now, you can get the required testimonials that make your book stand out if you ask your opt-in lists to do this favor for you. Since testimonials are at the top of promotion strategies, you need to collect many strong ones to post on Amazon and better, yet, on your own site. Like benefits, testimonials sell.

2. Show yourself as a serious business by creating your own book site.

On your site, either with your URL as the book's title (put up a one-page sales letter similar to stopyourdivorce.com) or, if on your business site, name your book with key words, and make it a link to your book sales letter or in an opt-in piece about your book. Place your Amazon or other site's testimonials on your site's book sales letter too.

3. Remember that in social networking sites such as Twitter or Facebook, you can post a link directly to your book's sales letter.

I advise you offer several free reports or samples first to set yourself us as the authority on your book's topic. Even though you see advice to put up a whole sample chapter, resist! Unless it's fiction. For non-fiction, give similar excerpts from several chapters to hook your reader to want more! A taste is worth a lot, and when you hook your reader with that, they will check out your book further.

4. Your own site has the advantage of collecting your visitors' emails (opt-in) so you can stay in touch and promote on a regular schedule such as 1X a week or 1X each two weeks.

Your audience will appreciate your free samples and keep listening to you. With the constant addition of fresh material, you make the search engines happy with your site. With automated PHP messages (check with your webmaster), we are able to let my audience know about upcoming teleseminars and book coaching opportunities as well as special new information they want.

What do you need for your book? Discuss it and get answers in Judy's half hour coaching session. Get ongoing web writing advice, promotional copy, and advanced business know how that is always up-to-the minute.

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