Selling Crafts - Where to Sell Your Crafts
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There are plenty of good methods for selling crafts. Here are a few tried and true methods and some things to consider about each approach to selling crafts.
Sell Crafts OnlineIf you plan to take your craft business online, you may look into selling crafts on eBay, or another third party site (that is, a site that is not your own, like Etsy.com or eBay) or through your own site.Some of the benefits of using a third party site are that it's usually easy to set up your own store; you won't need to learn about designing your own site. Also, popular third party sites like can help you start selling crafts online quickly because they are easy to set up and already have traffic coming to the site, so there are potential customers already on the site.Keep in mind though, if you sell your crafts online at a third party site, there will be plenty of competition on the site. You will need to work to direct customers to your store; therefore, selling crafts online on a third party site does not eliminate the need to work at bringing traffic to your online craft store. Also, when you sell your crafts on a third party site, you are subject to rules of that site. If rules change, it could have a massive impact on your business.If you decide to sell your crafts on your own website, you'll need to learn how to set up and market your own site. There are plenty of great tools out there to help you do that; it's just a matter of sorting through the hype to find the excellent service providers. When you own your own site, you own your own traffic and you control your business. You won't be dependent on a third party or subject to their rules. Once people get to your site, you won't be competing with others who are selling similar products. You'll have full control over what customers see when they visit your site.Selling Crafts on ConsignmentSelling crafts on consignment is usually a matter of being brave, professional and assertive and networking with store owners who have a customer base that is a good fit with your products. When you arrange a consignment agreement, keep in mind, this person will be responsible for promoting and taking care of your items, so you probably won't want to enter into a consignment agreement with just anyone. Be sure to build a good relationship with the store owner, and clearly define the terms of the consignment arrangement at the beginning of your relationship.Juried Art ShowsThere's a huge range of venues that would fall under the classification of art or craft show. Everything from small shows at your local high school to massive, big venue shows.Small community shows can be a good way to get some experience selling at shows without risking a lot in terms of booth fees. You can develop your displays, network with other crafters and discover how your target audience reacts to your products. Often crowds are limited at these shows, and people are frequently looking for bargain items, so you may find it challenging to sell higher end items at small shows.Larger juried shows are harder to get into. It will be important to create an excellent application package including unique products, a great craft display booth, and great photos that show your products and your booth in their best light. These shows typically draw bigger crowds and it is generally easier to sell higher end items at the better juried shows.Craft Home PartyHome parties can be a low cost, high reward way to start selling crafts. Aside from your hostess incentive, you won't have selling fees to deal with, and there will be no competition from other crafters. You may choose to offer a traditional sales party in which you demonstrate and sell your products. You may also consider, depending on the type of craft you make, offering teaching parties where you teach techniques used to make your crafts, charge guests to attend the party, and also sell your items and perhaps supplies to make the craft you taught. Both approaches to craft home parties can be fun and profitable.There are plenty of ways to turn your hobby into a profitable craft business. As you try different methods for selling crafts, you'll quickly discover what works best for you, your work preferences and your products. Not all venues are right for all craft businesses, so it's wise to try a few approaches. With experience you'll discover exactly who your target market is and how to reach them.Free Craft Business Newsletter
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Selling Crafts Online
Selling crafts online takes commitment. If you're willing to put in the work required to bring traffic to your site, it can be quite rewarding to sell your crafts online.
The biggest mistake people make when they create a website for selling crafts lies in failing to determine a strategy for promoting that site. They create gorgeous sites that are often works of art in and of themselves, but then they fall short on marketing the site. There are over 100 million websites, and that number is growing every day, so your work is not done once you craft business website is designed. Without a strategy to promote the site, an online craft business will not thrive.
Luckily, there are great, cost effective resources that can help you to promote your online craft business. In fact, there's no shortage on information about building an online business. The biggest challenge lies in separating the truth from the hype. I've written several articles about selling crafts online. You may also want to check out my favorite resource for building an online business, Site Build It! It's affordable, it provides you with all of the tools, information and support you need to launch an online business from scratch, and my favorite thing about Site Build It! is the fact that the company is run with absolute utmost integrity.
Never Scrimp Where Customers Will Notice
One of the best tips I got when I was in the planning stages of launching my business was that you should never skimp where customers will notice. Of course, it's wise to ensure that your business expenses are kept in check, and cost effectiveness should be a priority. However, when you are selling crafts, customers are compelled by the sense of uniqueness and quality that comes with owning handmade items. Anything that make your customers feel that your items are "cheap" can take away from the feeling that your items are special. If cheap looking materials are causing you to lose sales, then they are not the most cost effective option.
For tips on where to sell your crafts, please visit Selling Crafts - Where to Sell Your Crafts.Outsourcing Craft Business Tasks
Outsourcing some of the tasks related to selling crafts can help you to grow your business to the next level. Before you decide to outsource, you need to be certain that your business is generating enough cash flow to warrant outsourcing and you need to be certain that you truly want to grow your craft business to the next level.
Outsourcing does not necessarily mean hiring on permanent staff. It can mean bringing in someone to work as an independent contractor. For example, if you are selling at a major craft show and need to create a huge amount of inventory, you may consider bringing in a production assistant for a fixed time period to work on some of the simpler aspects of creating your pieces. Or, you may consider outsourcing tasks that are necessary, but outside your area of expertise, such as bookkeeping.For more tips on craft management, visit Craft Business Management.PrintShare it! — Rate it: up down flag this hub
Comments
Thank you, Athlyn. I'm glad you enjoyed it.
That was a great hub. I especially appreciate the idea of home parties. I had never thought of that.
Thanks Fadzo. I really enjoy home parties. They can be a lot of fun, and it's pretty easy to make them profitable.
Excellent hub. I am just beginning to sell my crafts and you have certainly given me some things to think about












Athlyn Green says:
2 years ago
What a wealth of information. This is excellent advice for crafters.