What is SEO & SEM ?

What is Search Engine Optimization(SEO)?

• Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via search results.
• Usually, the earlier a site is presented in the search results, the more searchers will visit that site.
• As an Internet marketing strategy, SEO considers how search engines work and what people search for.
• Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign.

What is Search Engine Marketing(SEM)?

• Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.
• SEM methods include: search engine optimization (or SEO), paid placement, and paid inclusion.

==============================================================

Introduction To Blogging–1

According to Wikipedia

A blog is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic.

There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written.

• Personal Blogs

The personal blog, an ongoing diary or commentary by an individual

• Corporate Blogs

A blog can be for business purposes e.g. for marketing, branding or public relations, providing product information etc.

• Question Blogging

It is a type of blog that answers questions.

Other Things You Should Know About Blogging Are:

• Blog Search Engines
• Blogging Communities and Directories
• Blogging and Advertising

==============================================================

What is Social Media?

Social media are basically Internet- and mobile-based tools for sharing and discussing information among human beings.

Social media are different from industrial media, such as newspapers, television, and film.

Social media are relatively cheap tools that enable anyone (even private individuals) to publish or access information, industrial media are relatively expensive tools that generally require significant financial capital to publish information.

==============================================================

Social Media Marketing (SMM)

Social media marketing is about building ways that fans of a brand or company can promote it themselves in multiple online social media venues.

Social media marketers often write content that is remarkable, unique, and newsworthy. This content can then be marketed by popularizing it or even by creating a “viral” video , including getting involved in blogs, forums, and communities.

What is not Social Media Marketing !

Social Media Marketing is all about collaboration between people. It is about participating with everyone and sharing information. It is as much about giving as it is about receiving from the group. The premise of social media marketing is engaging with the consumer and providing value.

Social Media Marketing is not about spamming. It is not about copying certain links and spamming it in discussion groups and forums. It is important to create value for the people with whom you are dialoguing.

==============================================================

Social Media Optimization (SMO)

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

==============================================================

What is Micro-blogging?

Micro-blogging is a form of multimedia blogging that allows users to send brief text updates (say, 140 characters or fewer) or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user.

==============================================================