Where the people interact. Its a distribution channel for creating, sharing and discovering related "CONTENT" with others (social networks).

Example of technology that enables social media:

blogs, pod casts, videos, video blogs, wikis, user generated content and photos etc..

* You need to find the distribution channel to market the product.

* Just to get your message out online.

How can we use social media?

Treat it as a distribution channel, use it to get your message out and or fill your sales funnel.

Design your message so the people HEARING it will take the desired action... build your brand, list, drive traffic make sales.

thanks. please visit Social Media Optimization

What are we striving for?

1, Ranking

2, Traffic

3, Conversions (commitment of a desired action)

4, Branding