Squidoo could be called the equivalent of the soapbox in your local park, because you can set up a page (called lens) and you can write about almost anything (as long as it aint against any laws) and it doesn't cost you a penny, if you have something to say you can do that on squidoo.

Squidoo is funded in 2006 by a guy named Seth Gordin, the basic of Squidoo is that it is a web2.0 application that allows the user to set up a single page lens, like i sad before on any topic, from sports to politics to collecting Barbie dolls.

Squidoo is very easy to use the creator had the not so internet/website building savvy people in mind, Squidoo works with modules that you can ad and remove, there is no HTML or other tough coding necessary, everyone can work with Squidoo, (Yes even you).

There isn't a lot that you can't ad to your lens text, links, images, video or audio, RSS feeds, comment boxes and tons of other modules are there at your disposal, Squidoo users (also called lensmasters) are encouraged to follow their own agenda and share what they have on their chest, witch is most of the time short and sweet, with links to websites that are in the same subject (niche) most of the time are these site the lensmasters own sites, and that is perfectly ok.

Why Should I Use Squidoo?

The reason to use Squidoo is very simple, to drive traffic to your website, blog, auctions and other offers that are online, and because Squidoo allows you to build series of lenses in all sorts of niches, you can set your self up as a authority figure in your nice, providing help and tips for your product.

And by allowing you to create a series of lenses related to areas in which you operate, Squidoo provides the opportunity to set yourself up as an authority in your field, lending creditability to your products or services.

Another reason to use Squidoo is the love it gets from Google, a lot of times lenses that have a SEO for a long tail keyword or are in a nice that is not so competitive as, lets say internet marketing, are getting first page placement in the search engines very fast, more often than not you will be in the first plage of Google within 2 days.

Good Luck

Dave 

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