My business is very specialized and using a social media marketing company helped my company get noticed by core groups of customers. By using social media marketing, my business and products were introduced to potential customers on a personal level. The social media marketing firm helped me to develop advocates who believe in my products and who went out of their way to recommend my company to other online community members. This kind of third party recommendations gives my brand instant credibility among the very people that I am trying to reach with my marketing message.