But all I want is a squeeze page!

I must tell you so many times I have people approach me to design a landing/squeeze page and they do not really understand that a lot more than the design goes into the implementation of this page.

Of course the design is of utmost importance, you want to portray the right image as well as collect all the relevant information for your data-base. However, just like branding your image thru graphic design or building a website it is much more complicated than that.

Below you will find the proper steps to putting together an effective landing/squeeze page. If you find a designer who only designs the page and does not explain the rest (or do the rest) - find someone else, you will not get what you paid for - you will not get the results you want or need (I don't care what the cost).

Before having a professional put together your squeeze/landing page make sure you have your free item - report, e-book, mp3 (or whatever you want to give away) developed.

You want to give the recipient something of quality the best you have to offer. If you don't and they perceive your free gift to be of sub-standard quality they they will not let me repeat WILL NOT buy your service or product - in fact, they will be convinced that the quality of your company is poor so it will have the exact opposite effect...

Remember: when you make a customer/potential customer happy they may tell a few friends. When you disappoint or make a customer or potential customer unhappy everyone will hear about it. That is something you don't want to happen to your reputation or your business.

Furthermore, make sure you have researched and put together the best copy for the page. Look at other successful landing pages and see how they pull people in with the benefits that are listed. If you are at a loss for verbiage, see if you website developer does that type of work or knows someone who does. For a little more money, it is well worth the cost.

Steps to design and implement a squeeze or landing page.

• Design the page
• Implement the auto responder/ form
• Put together a page with the downloads so that when the person signs up for the free - stuff it will automatically direct them to the free download page.
• Put an auto responder in position that will automatically go out when a potential customer sign up for the freebie's - this will thank them for downloading your free item and have a link to your website.
• Upload your squeeze page to your domain.

Once all this is done you are now ready to market your freebie to the world - remember your data-base is gold!