Have you ever heard the rumor that wherever you see a Barnes & Noble’s bookstore, within a short one mile distance you will also find a Borders book store as well?

It seems that Borders is both smart enough and thrifty enough to rely on Barnes & Noble’s multimillion dollar research and development team to point them to the most advantageous areas to build their stores.

Obviously B&N’s research has led them to discover the best places to build their stores, because these areas have demonstrated that there are enough patronages to keep them in business.

And Borders is wise enough to simply piggyback off of B&N’s multimillion dollar research investment and do likewise.

Your Major Online Competitors Will Lead You To The Big Money…

And so here you are online, struggling to figure out the how and what? Well, fret no more. All you need to do is simply be more like Borders book store’s and follow your major competitors lead. Huh?

Become a follower in order to become a leader. Simply go to your top five to seven online competitors websites/blogs; and wherever you see a FAQ page (frequently asked questions), review them.

And what you’re looking for is a general or basic theme. If you notice that at least 25 – 45% of their top ten questions deal with the same basic concerns or themes. You have just hit the Mother lode!

Because what these questions are revealing is, what issues and or concerns that a majority of these web surfers need more clarity and help with!

This is where the inspiration for the themes and titles to your highly effective free ‘how to’ lead generating information product and services comes from.

These products and services will take the form of high quality 'how to' articles, both hubpages & squidoo lens and high quality content information articles at highly respected article content sites such as ezinearticles.com etc.

You will also create (or pay someone) to create powerful special free reports in PDF file format,plus create both video and audio products as well.

This way to you cover all the multi media venues.

Your audience is starving for quality ‘how to’ information! Give it to them and they will reward you with both their long term loyalty and their cash!

Don't, however, take the time to create free (so called) lead generating information that nothing more than 90% sales hype and 10% quality problem solving content and expect to be successful!

This is a recipe for certain disaster!

Your Online Visitor Wants To Be Educated Not Sold!

No (your online) visitor intially goes online to be informed (educated first) and then after they get to know and trust you, then they will buy from you or your competitor!

That’s why you must keep in mind the very important on and offline buying sequence.

Q.) What comes first; dating or Marriage?

The correct answer is pretty obvious right? You date and get to know each other first, correct? Then maybe, if you decide that it’s really a long term match, you ultimately decide to get serious and get married correct?

And if you were to meet someone for the first time at some social event, no matter how charming that they were, you probably would not end up in Las Vegas later on that night married to them correct? Agreed!

Long Term Successful Online Marketing Is A Lot Like Long Term Relationship Building…

Now contrast that logic to your all too typical (short sighted) struggling online marketer. Here they are trying desperately to get a first time visitor at their site (a glorified blind first date) complete stranger (if you will) to buy from them! Wrong!

Instead of trying to date ( get to know) their prospects (first) over time by consistently following up and building (unshakable trust) that will ultimately lead to not only the intial (frontend) sale, but many additional(long term) backend sales overtime as well.

That’s why you must first attempt to capture your first time visitor’s contact information, like this effective lead capture page does.

You capture their contact information first, then you systematically follow up over time (date your prospect), before you can realistically expect to make long term sales.And build a profitable long term relationship.

Which also means you must also have an effective autoresponder service,one that has a high deliverability rate as well as a good ongoing relationship with the ISP’s

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You Can Also Use Themes To Cash In On The Latest Themes And Trends.

You may have noticed that lately (in Internet Marketing) terms, that lots of marketers are introducing their latest information products with the ending blank 2.0. Why?

Because 2.0 is a hot buzz word currently. As you recall Frank Kern released his “Mass Mind Control 2.0” a while back, Mike Filsaime had “ Butterfly Marketing 2.0”

Of course there is web marketing 2.0 which of course applies to social media marketing.

So having an information product that has 2.0 connected to it (provided) the information product is quality, a is a great way to cash in on a current trend.

The main point for you is this. Survey you’re all important prospects and customer list and their answers will point you to the most information product and services that they need want and desire.

But most importantly, they are willing to support with their money!