1. Focus on Benefits, Not Features- Many sales pages that empahasized too much on their products’ features generally do not have a good conversion rate compared to those who focuses on the benefits of their products. Bear in mind that most people don’t care about the features of your product, but on how they can benefit from your product.

Never assume that your prospects know the benefits of your products from the features you outlined one-by-one. Most often, people would say “so what?” if you present them the features; but if you present benefits, you are creating a picture of how your product is able to address the problems that your prospects are currently facing.

2. Customer Focus- Many sales pages committed a big mistake on focusing thier sales copy on thier products or company. They dwell too much on extensive discussion about their company, that they are no.1 in the market as well as their accomplishments. They also focus too much attention on the awesome features of their products. The effects of these types of marketing campaign were not satisfactory as conversion rate were very low.

Customers don’t care much about your company or your produccts’ features; what they want is how they will benefit from the use of your product. Hence, your sales page should focus on your customers and not on you. By carefully detailing how your prospects will benefit from the use of your products; as well as giving them an assurance of quality from your company, your success rate in converting prospects into customers would be higher.

3. Trigger the Emotional Button- Powerful sales copies with high conversion rate made thier way in convincing prospects to buy their products by appealing to the emotions of their customers. However, in order to do this, you should be able to identify what are the emotions of your customers when shopping around for a product similar to what you are promoting. Furthermore, you need to feel how the product greatly benefits you and tell that story of how you feel about it to your prospects. You should be able to effectively communicate with your prospects deep towards their emotion.

For example, if you want to sell cars to your prospects, you just dont simply tell them on the many features of the vehicle; but rather, create a picture of your prospects driving the car and how his family would surely enjoy thier vacation trip riding on a spacious wagon that can ammododate even large baggages. You should also be able to convince your prospects on the urgency to purchase the car now that it is still summer so that they can embark on thier travel.

In sales, your prospects emotion has a certain peak level; you should be able to convince them to push the buy button at their peak level because it is at this point where success rates in closing a sale is high. It would also take less effort to convince your prospects to buy your product when they are at the peak of their emotional buying mode. Once the momentum starst to fade, it would become harder for you to convince them back to thier emotional peak level and push the buy button.

4. Show some Proof- after enumerating numerous claims on the benefits of using your products, most prospects will have some level of doubt on whether what you are claiming is true; sometimes, they might even question that your claims are too good to be true. In order to address this concern, you need to show some proof on how other people were fully satisfied when using your product in the form of testimonials.

To show some credibilty on thier testimonials, it would be best to show some pictures of your well-satisfied clients.

Other forms of proof are reports, reviews, studies, and surveys. Some great sales copies includes free download of special reports ebook that details how the product benefits other people.

These reports are made in order to give your prospects more detailed information on the many benefits that your product offers, and how the product addressed the problems of many people. Reports are meant to augment your sales page and convince your prospects to buy your products.

In the case of reviews, this is another method of showing your prospects that your product has many advantages which gives more value to their investment; compared to its negative aspects. Reviews are meant to give unbiased view of your product by weighing the pros and cons; however, in the end, the pros should always prevail. In other cases, some sales copies show relevant data and surveys to show some proof of how many users of your products are satisfied.

If your product is on weight loss, you may also show surveys on how many people lose a certain amount of weight on a particular period of time, as well as thier success rates. This will give your prospects more proof on the efficacy of your weight loss product; creating credibility to them.

5. The Unique Selling Proposition (USP) - this is an important aspect of your sales copy because this is the part that shows your prospects on the uniqueness of your products. Regardless of what niche you are involved in, most often your product has a lot of competitors; hence, this is the part where you will show your prospects on what separates your product from your compeittors.

There are several factors you need to consider in order to come up with your unique selling proposition; and they are the following:

a. Price- if you are targeting the lower income group of consumers, then your price should be unique; meaning, you should be able to offer them the lowest price possible for that kind of product. This coulde be in the form of discounts or lowered price for a particular period of time; or limited only for a certain number of customers. Doing this will compel your prospects to immediately buy your products in order to avail of the discounted rate.

b. Superior Quality- if your product has superior quality over your competitors, then focus your sales page on how your prospects can enjoy a lot of benefits as a result of the high quality of your product. You may also emphasize on the cost effectiveness of your product as a result of its superior quality over cheaper but inferior products.

c. Patent or Exclusive Rights- if your product has a unique and patented feature, then focus on the exclusive rights of your product for having that specfic unique feature that no other competitor products can offer such unique benefits when using your product.

Every product is unique even if it has so many competitors; advertise what your product can offer to your prospects that no other product can offer as a result of the unique feature that your product has.

This could also be in the form of how you manufacture your product, your quality control, and the quality of the raw materials used in manufacturing your product. Other unique selling propositions are in form of added services such as free delivery, one-year warranty, and full refund if not satisfied within 30 days or one year.

In some instances, thier unique selling propositions are in the form of freebies like free ebooks, free sotwares, free club membership and access to various benefits, free subscription to newletters, and free technical support and other services.

6. The Headline- your headline should be attractive enough to grab the attention of your prospects to read further down to the end of your sales page. The main body of your sales page should be divided into several modules; each having their own headline with corresponding story to tell to your prospects.

The headline is one of the most important parts in your sales page. Its main function is to attract prospects to visit your site or sales copy and read its contents. Hence, it is very important to write headlines that appeal to prospects, catch their attention and convince them read on.

When you browse thru the newspaper or magazines, what is the first thing that you will read? Most often, you will browse through a series of headlines and read those that appeals to your interest. Study those headlines and try to understand how it grabs your attention and how it attracted you to read further to its contents. These are the kind of headlines you should write and try to improve and adjust them according to what your product can offer to its customers.

If you want to learn how to create great headlines, then read more newspapers especially the leading national newspaper in your country. They are experts in creating headlines that attract people to buy their newspaper over other competitors.

7. More Stories, More Sales- the more you talk about how your prospects can benefit your products; the higher the percentage of closing a sale. In other words, long sales page have higher conversion rate than shorter ones. Most often, people would think that those long sales copies are useless because only few people would read every word in it.

If you come across a long sales page, would you read it down to end of the page? Well, that depends if you are interested on the topic. If you are not interested in it, you would even hardly make it to its 100^th word. But, if you are very interested on the subject matter, you would definitely read every word of it down to its end. That is why, it is very important that your sales copy should be highly specific to your target prospects.

Several studies were conducted to determine which has high conversion rate- the longer sales pages or the shorter ones? Most often, the results show that longer sales copies produce more sales. It is because they have covered almost everything that the prospects need to know about the product/services.

Hence, you need to anticipate, in advance, the possible questions that your prospects or clients would ask; and cover them in the main body of your sales copy. Remember, your prospects may be thousands of miles away and they don’t have the luxury of asking questions prior to making a purchase.

Thus, it is very important to fully detail every aspect of your product in order to clear any confusions and clarification that may arise. To do this, you need to emphatize yourself from the point of view of the prospects and ask yourself the things you want to know about your product.

People who are fully convinced of your product have more or less no further questions about your products. But those who are not yet clarified and would like to ask some questions if given the chance, are hesitant to make a purchase.

Therefore, tell more stories about your product. The more stories you tell, the more your prospects are informed about your products or services; and the more they are convinced in purchasing your products.