Often times it is perceived only people trying to promote a
website, a blog, or people just trying to have fun should use
Twitter to promote a business. However, with geo targeting
users, small businesses are able to benefit by reaching
people within miles of the business location and they are
able to promote future sales and/or events.

One of the hardest aspects of
having a small business is the
range of customers you will have.
With a small business, you may
not be able to grab everyone’s
attention in your community.
You put up business signs, put
up a small billboard, send out
flyers, hand out business cards,
and maybe even have a Facebook
group created with people in your
community, asking them to invite
friends, yet there is still many people
who haven’t heard about you living
within one block radius, let alone all
the other people living within miles
of your business.

Everything and everyone has been turning to Twitter, including University
professors to announce assignments or class updates and television shows
to shout out recent news.  With a constant increase in Twitter subscribers
daily, it is becoming one of the greatest places to market to any product,
business, organization, and group.  No matter what size of business you
have, it is easy to target people based on location on Twitter with geo
targeting.

With the benefit of being able use Twitter for promoting a small
business, the business owners are able to post up spur of the
moment sales notices like, “From 1:30 pm to 3:30 pm today only,
discounts on ______” which is a good way to attract customers
if sales are slow.  It is also a good way to have count downs to
dates of sponsored events relating to the business or promotional
events happening in the future. 

Geo targeting Twitter users for a small business is a great way
to gain customers around your area that haven’t heard of you
before.  It is also a great way to promote spur of the moment
“business booster” sale periods every now and then.  Not only
are you able to gain a larger customer audience, but you are
able to attract spur of the moment business daily, if needed,
through directly letting customers know you are having a small
sale or event in your store.