Types of Resell Rights Used In Information Marketing

In the information marketing industry, while most people know what resell right are, others have a very vague idea about it. There are so many different kinds of resell rights that any marketer will be bewildered at the time of either creating his own product with resale rights or to work with a product which already exists. Even though this is not a very simple topic, I will try to explain this as easily as possible in this article.

(1) Basic Resale Rights (RR)

To begin with, there are the basic Resale Rights. These simply give you the right to sell your product and offer nothing else. Based on the terms & conditions given, you can sell the product either at a pre-determined fixed price or you can set your own price to resell the product. This basic resale right will not allow you to claim that the product is your own nor can you give someone else the resale rights for this particular product.

These rights are generally the cheapest rights you can get, and they make it much simpler to get into the black. In a lot of cases, these rights are free, but they usually have a fixed price and terms of sale.

(2) Master Resale Rights (MRR)

Master Resale Rights are somewhat more complex. These rights generally come with the webpage to accompany the product you are dealing with. These rights allow you to not only sell the product but also to pass the resale rights for this particular product to your customers. Again based on the terms & conditions given, you can sell the product either at a pre-determined fixed price or you can set your own price to resell the product.

(3) Private Label Rights (PLR)

There are two kinds of Private Label Rights. The 1st kind is one where you are given the resale rights of a products which is already created and you are also anllowed to put your own name on the product as the ‘author’ of the product, but the clause here is that you cannot change this product in any way whatsoever. All that you are allowed to do by virtue of this right is resell the product and also put your name on it as long as it is kept completely in the original state without any alterations.

The 2nd kind of Private Label Rights is also called the source code rights. This right involves a product which is not finished and ready for sale. It is the raw source code which you can use to create the finished product. It will be in source code format if it is a program such as an ad blaster.

In the case of ebooks, it will usually come in a word processor format such as Microsoft Word. You can then change this product in any way that you wish to, including making it a product which will grant resale rights of any of the kinds already mentioned. In the case of software, these rights generally allow you to change the source code that comes with the product, so that you can either alter the software to suit your own requirements or remove any bugs in the product before you sell it in your target market.

(4) Rebranding Rights & Royalty Rights

Another 2 categories of rights used in information marketing are rebranding rights & royalty rights. Rebranding Rights are those which deal with products which are similar to the ones described above but they are more restrictive because you can rebrand only certain links (e.g. to include your own affilite links), and cannot alter the main content in any way.

On the other hand, Royalty Rights are usually associated with physical products. Even though you are allowed to resell the product, you cannot keep 100% of the profit and instead you need to pay the original creator of the product a commission or a certain percentage of the profits per sale.

In conclusion, you must remember that every product is different in some way and will come with its own type of resale rights. You should always make sure that you read the License Agreement well, so that you understand what you can and cannot do with the product. Get in touch with the original creator of the product if you are in any doubt so that he can explain the rights to you.