The next wave is here and it's video and audio marketing. Not only does videos allow you to showcase your product/service it can also highlight the strongest feature "customer testimonials". Now that videos are searchable you can include them into your SEO Best Practices and create great content with video/audio support.

If you haven't notice, Google Adsense now has a YouTube feature. Some can now opt to have videos ads display on your site and earn adsense revenue. Why? I think Google sees the benefits of video marketing. Recently, political candidates and BIG Businesses are starting to use online videos to get their message across. So why not you! Grab your potential customers' attention.

Online videos are a powerful tool. It engages your potential customers and influences them to take action - make a purchase. However this is just another tool and should be applied to an optimized site with quality and original content.