What are some advanced tips for using the Keyword Tool?

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The Keyword Tool is a great way to find new keywords for your ad campaigns. Try using it to:

• Find keywords based on your site content. Instead of entering your own keywords, try using the Website Content option. It lets you enter the URL of your business website, or of any site related to your business. The AdWords system will then scan your page and then suggest relevant keywords. (This feature is available only in some languages.)
• Create new, separate ad groups with similar keywords. We recommend creating several ad groups in each campaign, each with a small, narrowly-focused set of similar keywords. Use the Keyword Tool to discover relevant keywords, then divide them into lists of 5 to 20 similar terms. See examples of ad groups promoting a single product or service and multiple products or services.
• Identify negative keywords. The Keyword Tool can show you off-topic keywords that users may be thinking about. Suppose you sell cut flowers and you give the Keyword Tool the keyword 'flowers.' It may suggest the related term 'gardens,' and you may want to add that term to your ad group as a negative keyword. That will keep your ad from showing on searches for 'flower gardens' or similar terms. This helps make sure only interested customers see your ads.
• Find synonyms - or not. The Use synonyms box in the Descriptive words or phrases option is always checked by default. (This means it might suggest 'bed and breakfast' as a synonym for the keyword 'hotel.') If you uncheck the box, the tool will suggest only keywords that contain at least one of the terms that you entered.
• Specify a language and location. If you're using the Keyword Tool while signed in to your account, you may see an option to tailor results to a particular location and language. If you happen to be targeting Spanish speakers who live in France, make sure you set the Keyword Tool to that language and location.
• Start broad and then get specific. Try broad terms like 'flowers' in the Keyword Tool first. Then try specific terms like 'red roses' or 'miniature cactus.'

Need more in-depth ideas? Try the Search-based Keyword Tool. While it shares some features with the Keyword Tool, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com (and on other Google search properties), based on your URL. Additionally, the Search-based Keyword Tool provides more detailed data for each keyword, such as category information, suggested bid that may place the ad in the top three spots of a search results page, and Ad/Search share. Learn more about the Search-based Keyword Tool.

Keyword Tool

Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in your website's URL. Keyword Tool Tips

Important note: We cannot guarantee that these keywords will improve your campaign performance. We reserve the right to disapprove any keywords you add. You are responsible for the keywords you select and for ensuring that your use of the keywords does not violate any applicable laws.

new Want more keyword ideas? Try the Search-based Keyword Tool, a new tool that will generate ideas matched to your website.

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Lutherans to Allow Sexually Active Gays as Clergy

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By THE ASSOCIATED PRESS Published: August 21, 2009

Filed at 7:59 p.m. ET

MINNEAPOLIS (AP) -- The nation's largest Lutheran denomination took openly gay clergy more fully into its fold Friday, as leaders of the Evangelical Lutheran Church in America voted to lift a ban that prohibited sexually active gay and lesbian people from serving as ministers.

Under the new policy, individual ELCA congregations will be allowed to hire homosexuals as clergy as long as they are in a committed relationships. Until now, gays and lesbians had to remain celibate to serve as clergy.

The change passed with the support of 68 percent of about 1,000 delegates at the ELCA's national assembly. It makes the group, with about 4.7 million members in the U.S., one of the largest U.S. Christian denominations yet to take a more gay-friendly stance.

''I have seen these same-gender relationships function in the same way as heterosexual relationships -- bringing joy and blessings as well as trials and hardships,'' the Rev. Leslie Williamson, associate pastor at Trinity Lutheran Church in Des Plaines, Ill., said during the hours of debate. ''The same-gender couples I know live in love and faithfulness and are called to proclaim the word of God as are all of us.''