Viral Marketing Campaign
62My Viral Marketing Campaign Secrets --- Revealed!
Why YouTube is very famous these days, even the beautiful tennis icon, Ana Ivanovic, wants it too? One answer to that- The minds behind YouTube successfully tickled the audience with the use of viral videos. Seems like the formula behind YouTube's success is the best viral marketing campaign in the world. Aside from watching videos, YouTube allow you to write keywords, title, embed tags, and descriptions on the sidebar. Below the widescreen video, there are bookmarking sites and you can also write comments when you become a member.
Online marketing is like YouTube. First, you must make sure your niche attracts all types of people worldwide. Once hammered your niche into the public eye and they love it, you're making $$$ like a pro. Plenty low-cost advertising techniques are done to allure readers, customers and prospects worldwide. Let's fire up with...
Writing Articles
Blog is a good medium to begin an campaign online. A lot of people will read your blog if it is regularly updated with high-quality-written articles. If you have no time to write, hire someone to do the writing for you. To make things faster, create a story-telling article. This technique entertains readers. Just be sure to insert those relevant keywords you gathered from Google Adwords. For example, if your niche is about dogs. Other keywords might be dog health, dog food, dog training techniques etc,- try to include these keywords in your story. After writing stories, never neglect to post pictures. This charge up your story.
Branding
Brand marketing is about sharpening your identity. The stage of searching yourself in the crowd of entrepreneurs and for the people to recall you, make sure you get the hang of their wants and needs. A while ago, I read this enchanting article titled 5 Tips to Brand Your Business Through Word of Mouth Marketing, written by Andrew Carlson. The following are his branding techniques. The first is positive Influence,
A businessman knows that his words are valued by many. If his words are of not beneficial to people, how can he show them the attribute of trustworthiness? The second guideline states, Comprehend your target group.
Every Mr. Marketer has a gift of tongue. For this, exercise this skill to only appropriate type of audience.For example, if you sell weight loss products to obese people, they will most likely tell on their friends about it and their friends will cruise the news to another set of people. The third rule is: avoid being too cordial.
There is a line that separates marketing and making relationships. An entrepreneur is an endorser. You are only reaching out to people the bestest way you can and not necessarily creating friends with them just to obtain money. Fourth, The WOMM Formula --- WOMM stands for Word-of-Mouth-Marketing. Lucky marketers never give up in spreading the good news. There are seeding techniques to circulate the words and these marketers use these methods to make sales. Lastly, Stay Positive!
When everything goes defective, stay calm. Being positive still influences others. If enterpreneurs continue to bring the good news to others, the degree of sales can skyrocket into multiples. Positive attitude motivates the people to delve into new horizons and new hopes.
Direct Mail Advertising
The notable thing with email advertising, you have the power to send the messages absolutely free of charge, affordable and environmental friendly. Multitudinous forms of contents can be made, with the exception of sales letter. People get annoyed with sales-pitch-letters on a routine basis. Sales letter is a mode of force especially when the reader is not interested in buying your goods. Product reviews are informational articles that keep in touch with the readers on how your product is of advantageous to them. Every product has its own strengths and weaknesses and your readers want to read these points in your review. If you hate writing, you can create videos, upload it in YouTube and in your email message, put a link to which your readers can watch the video. Another feather of mail advertising is newsletters. A newsletter includes your opinions, facts, statistics and ideas on variety of matters. For quick read, the mail should be clear, snappy (about two to four pages only) and the writing style is informal. Newsletters may be written in a method of story-telling or in bullets form. If you are going to write your newsletters in bullets, you can be confident that readers read it in one seating. Perhaps, the most critical part of a newsletter is the Subject Line. The subject line needs to be convincing and entertaining to them. For instance, if your message introduces someone who is your marketing consultant and his name is Rafael Thomas. You can write "You Must Help Rafael!" as your subject line and once people read your message, they might dig of Rafael Nadal, the great tennis player from Spain. Next, instantly strike your readers with a mind-blowing headline. The headline may be written in a form of a statement, a question, or a famous quote. After the headline is the content. The content further explains your headline. It elaborates the question why. Why should the people buy the product?
Viral Softwares
As an online marketer, you should grasp what kind of softwares you need to bring to bear. Try inputting "list of viral softwares" in Google, you will scan offerings that surely make your life easier. Picking the softwares for your viral marketing campaign depends on your goals and needs. For example, if your space centers on article writing, you need to come upon an article spinner software that allows you to spin article in numerous.
Pay-Per-Click Campaign Management
You might have heard the term PPC but you don't exactly what it means. Pay-Per-Click or PPC for short is an affiliate program and once, people will hit it on this viral ad or text link, you will earn money. For instance, if you join a PPC program that offers you twenty cents per click, you can earn two thousand dollars per ten thousand clicks. Learning the formula behind PPC can be advantageous on your part. If you don't want to flip through articles about PPC, you can consider buying a tutorial product online. These products will give the facts about the real-life strategies on how you can be notable in your viral campaign. According to Wikipedia, Google AdWords is probably the most successful PPC affiliate program, followed by Yahoo! Search Marketing and Microsoft AdCenter.
Stages of Selling
Due to the fact the amount of sales depend on the number of people who buy your product, this is the supreme reason why you are campaigning. According to Laurence Ainsworth, there are five stages in sales. Stage one is the Icebreaker (the building rapport stage) then it sails through the next stage, the Opening (outlining the issues). Stage three centers on questioning. Questions revolve around 5W's and a H. Instead of asking, "did you buy this machine?," convert this into, "Why did you buy this machine?" The strategy is, start a question and look into the uncovered issues. The fourth stage is the Close. After covering the issues, catalog the determining points and give possible solutions to each. This is the stage where the clients thinks and may come up with the final answer later on. The final stage is the Consolidation. This is the stage wherein you'll make sure your customers will wand on the deal. To avoid cancellation, it's mainly up to you how you invite your customers to a celebratory-cup-of-tea.
Ambient and Mobile Marketing
The idea behind ambient marketing is to establish a loud mind-buzz using an exceptional marketing technique. For example, promoting Global Warming using an picture of a man swimming in an ocean where there are great buildings surrounding him. This image attracts a huge number of people. And if you own a high-end mobile phone, send your customers shocking images related to your niche. When these customers got curious, they can click the link pointing to your website.
Music and Event Marketing
Now, if you have taste in music, why not build a simple tune about your niche and upload it on YouTube? You can use this tune if you have special events to get going such as symposiums or general assemblies. I'm sure many people will get the knack of your niche if you give them something to listen over and over again. This may be the cause why Obama won the US presidential election. He convinced his African-American public to sing for him. Usher Raymond, the man behind the phenomenal 2004 album "Confessions," expressed his full support to Obama by singing a campaign song entitled Hush.
Tim Brocklehurst at World Internet Summit, London on November 2007
Contact Tim Brocklehurst
- Tim Brocklehurst
Tim Brocklehurst is an Internet Marketing consultant, author, speaker and coach. His speciality is in automating systems and implanting viral growth for web-businesses. In 1997 he completed a 3-year part-time MBA at the University of Brighton.
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multimastery says:
10 months ago
Great Hub! I am too a fan and great advocate of viral marketing. There are a lot of great tactics in this hub. I am currently getting more involved in the aspect of Article Marketing.
P.S. Here is also a hub that I wrote a little while back about Viral Marketing ~ http://hubpages.com/hub/Viral-Marketing-101