One of the most talked about strategies for businesses both online and offline these days is viral marketing. Everyone from small, new businesses to global companies are looking for ways to get their brand recognised.

Viral marketing is a way for an idea to get spread vastly and it is extremely common online. What could be considered a cultural meme gets associated with a brand and the business reaps the rewards of this.

If you are looking to use the power of viral marketing within you own sphere then hopefully these 3 tips can prove to be of some value...

1. Firstly you should think about what you are marketing and then create some sort of story or concept related to it. This could feature characters or ideas but must not explicitly relate to the product. If people feel they are being sold to then they will not spread the idea.

2. The second tip is to use every medium available to you. The internet is a great way to start but look to spread it through print, television and radio wherever possible. An example of this is an online company called 'Compare The Market' who produced a television advertising featuring puppets of meerkats whose website 'Compare The Meerkat' had been inundated by people who had mistakenly misheard the name. This allowed the creators to use television, internet and soon to be a music download to get their brand known.

3. Finally, you should allow as much interactivity as possible so that people make a connection with the brand and can be part of the experience. Allowing this means people put their time and emotions into the experience which means they have more invested.

I hope these have been some help to you and I will add more in the future.