Your list is the people you sell to. The people who call or walk

in the door of your business. The people who come to your web

site. The people who join your opt-in list. The people who click

on your ppc words. The people who call you up on the phone. The

people you give your sales presentation to.

If you're not selling as much as you want, or you're selling

almost nothing at all, maybe you're delivering your message to

the wrong audience. If you have a cure for cancer but you're

trying to sell it to people dying of heart disease, you're

speaking to the wrong crowd.

One example.

I once was a copywriter for a company that had a great method of

list-building. The CEO of the company had networked with a number

of seminar companies. These companies were always on the road

conducting seminars.

The attendees of these seminars paid a lot of money to be there.

So they were not broke. And they obviously had a need or interest

or they wouldn't have paid to attend a seminar on the topic.

Through his networking expertise, the CEO got these seminar

companies to refer attendees to his company for the service he

provided. These referrals cost him nothing. And get this: He got

about 60 phone calls a day from these referrals!

At zero cost.

And remember, these referrals had money and a demonstrated

interest in his product or service. That's what you call a high

quality list.

The point is, the people you're selling your product or service

to have more to do with your sales ratio or conversion rate than

any other factor.

From this day forward, all your marketing efforts should change.

Why? Because you'll start focusing on the number one thing that

matters - and that is getting your message to the exact people

who have interest and the ability to buy.

And that little change right there can make all the difference in

the world.