The Core Strategy of Any Lawyer Website Marketing Campaign

Lawyer Website Marketing Like an Expert

The online market for legal services is tough. Generally speaking, keywords for lawyer website marketing can be very competitive. You have an advantage, however, because many firms are more concerned with flashy design than they are search engine-friendly content. If you just follow the advice in this article, you have a great chance at beating your high budget competitors.

If you are involved in the world of search engine marketing, then you know the name Matt Cutts. He is a well known Google engineer who publishes a popular blog that helps marketers better use Google as a marketing tool. A recent MediaPost article focusing on tips culled from various Cutts blog posts revealed the following strategy for optimizing a web page for a particular keyword:

Use your keyword: 1. in the URL; 2. in the title; 3. in the description meta tag; 4. in a header; 5. once in bold; 6. once in italic; and 7. high on the page.

There is a ton of wisdom in the above statement. Certainly, there is more to it than that. For example, it does not take into consideration things like keyword density or keyword frequency. However, if you follow the above advice, you will be ahead of 95% of the web sites out there.

The way a page is coded can have a significant impact on its ranking. But if you combine clean coding with the above copy writing strategy, your web pages should be very well optimized.

The most impractical part may be getting the keyword in your URL. The very best option from a pure SEO standpoint is to have a domain name that contains your keywords. This may not be a good idea from a branding perspective. You don’t want your domain name to be long, difficult to remember, and require dashes and such things.

What you need to do is create sub-pages or sub-directories on your site optimized specifically for different keywords.

For example: www.lawfirm.com/personal-injury-attorney/

In the above example, we have still used the keywords in the URL even though they are not in the root domain.

One good strategy for creating web pages with keyword-rich names is by publishing a blog. With most blogging platforms, pages are automatically created based on the content of the blog posts. If you use important keywords early in your blog posts, and use keyword-rich tags to describe your posts, then your blogging platform should create archive pages that contain those keywords in the URL.

As for the other parts of the strategy, it's easy. Just figure out the best keywords for which to optimize your site and use those keywords often in your pages, spread out exactly as recommended above.

Follow this lawyer website marketing strategy and you can greatly improve your law firm’s search engine visibility.

Work Media is here to help you with your lawyer website marketing campaign. We have the experience of working with dozens of law firm web sites, and we have the tools and techniques to get the job done right and fast, so you can concentrate on running your law firm. Check us out at www.workmedia.net.