“We Buy Gold” -- Gold Jewelry, Gold Coins, Gold Bullion, Silver, Silver Coins, Silver Bullion, and Little Brass Monkeys Weighing Less than 1 Kilogram--

You’ve seen the commercials, newspaper ads, and billboards—gold is big business right now.

“We guarantee to give you top dollar for your scrap gold,” says one TV commercial, running non-stop on cable. (Exactly what is scrap gold?)

“Just mail us your old gold and broken gold jewelry, and we’ll send you a check, right away,” says the friendly sounding announcer. (You’ve gotta be kidding me.)

With the price of precious metals at historic highs right now, a lot of people are being sucked in by slick pitch-men offering easy, quick, hassle-free money for grandma’s precious heirlooms and collectibles. And there’s nothing wrong with that . . . as long as you ask yourself a few simple questions.

“Who are these guys? How do they determine the value of the jewelry, coins, and collectibles they are buying? Do I really want to drop my valuables into an envelope and mail them to Precious Metals R Us?”

If you are giving any thought to selling any of your jewelry and coins, before you head to the local pawn shop, or deal with some guy on TV, or even approach a reputable jeweler, you need to understand the difference between someone’s subjective opinion of what that gold ring is worth, and the precise valuation provided by a precious metals assay service that will analyze your precious metals using state-of-the-art equipment.

According to Chris Henry, of CL Assay Service, the amount paid for any precious metal should be based upon the value of that metal in the global precious metals market, consistently applied on a day-to-day basis, and not on someone’s opinion of what the item is worth.

“We pay the highest market rate based on current spot market prices,” says Henry, who operates a state-of-the-art lab. “We value your items based on the precise precious metal content - many other buyers assume that all of your gold items contain only 10k gold. We value your items on their exact gold percentage, often more than that indicated by the nominal carat weight.”

In fact, the actual value of gold jewelry is often considerably higher in the spot market—based just on the price of the metal itself—than any assessed value that may be attached to it by someone’s subjective consideration of style, age, workmanship, or sentiment.

Specializing in spectrographic analysis of gold, silver, platinum, and palladium, Henry’s company, and other precious metals analysis labs, use sophisticated equipment like XRF (X-Ray Fluorescence) spectrometers to precisely determine the composition of jewelry, coins, and bars.

“CL Assay Service is discreet, scientific, safe, and will assure you that you are realizing the maximum value from your valuable items.”

(Or, you can dial 1-800-RipOffs and see where that gets you.)