If you are doing your first pay per click campaign, you are probably wondering what you are supposed to say in the little advertising area that the give you. Depending on the search engine, you may just get a couple of words or you may get a short paragraph to describe your company and what you sell. Here is everything you need to put in your pay per click campaign so that when a customer searches for your keywords they are going to be compelled to click on your link and hopefully even buy something from you.

The first thing you want to do is find out exactly how many words you have to work with. Once you know the details on your specific pay per click campaign, you are going to be able to write the best copy possible. After you know how many words you have, you are also going to want to find out how many different campaign texts you can have going at one time. Some of them will allow different texts for different keywords and others will just use the same text over and over again. If you are allowed to have several different texts that rotate, you may want to use as many as possible in order to see which one is the most successful.

Once you know the details of your pay per click ad, you are going to want to start writing. A lot of people make the mistake of just writing a list of the things that they sell or the services that they offer. This is a waste, because not only is it going to look really cluttered, but it's not going to help the customer out. If you are selling vintage toys, and you write all of the different toys that you specialize in, your customers are not going to care that you sell vintage dolls when they are looking for old metal lunchboxes. When they entered “metal lunchboxes” into the search engine, they are going to assume that you are selling them, so listing everything else that you sell is not going to help you to bring in more customers.

The best approach to writing your pay per click ad is to bring up some specials. For example, if you always have free shipping on orders over $75, make sure to put that in. If you are offering all of your new customers 10% off their first order that will attract a lot of business as well. The key to writing a good ad is to use the space that you have to lure your customers in.

If you really want to get the most customers from your pay per click campaign, you are going to have to make sure that your advertising copy is luring. You are probably only going to get a couple of words to do this, so make sure that you use them wisely, track the results to see which ad copy brings the most customers to your site and then always keep tweaking your copy until you are completely satisfied. Pay per click advertising is not difficult, but it in order to make the most out of it, you are definitely going to have to keep track of everything.

==============================================================

Netresults.ie specialises in pay per click. Sign up for your free web site review on video which will teach you all about pay per click.

===============================================================