What is Visual Merchandising?

Visual merchandising is defined as the physical display of goods in the most appealing and attractive manner possible. This area includes store layout and décor, merchandise presentation, and displays. The main goal of visual merchandising is to please the senses of the consumer as they enter and move about the store, which will ultimately, hopefully, lead to a sale and a positive promotion of store image. It provides customers with visual information regarding products that are currently available for sale and new trends. Visual merchandising can also help to show customers how merchandise can be worn and accessorized. The fashion industry is always changing at a rapid pace, therefore it is imperative that visual merchandisers are creative and open to trying new and different ideas. Ongoing planning is a necessity.