Westernbeef.com is mainly a website of information on Western Beef, Inc., which establishes market in some inner city neighborhoods like Manhattan. It separates itself from those other supermarket chain. Instead, it generally focuses on niche markets that neglected or unnoticed or even underestimated. It is a place mainly for wholesale business, but new retail supermarkets will be opened. By choosing locations like metropolitan area, it helps the company to develop in a more ethnic diversifying way. This also stimulates them to take income levels, population density and food preferences into consideration while dealing with the business.

Westernbeef.com is not mere source search for beef. Customers’ favorite ingredients are on sale, exotic fruits and vegetables can also be easily traced in their stores. This helps boost their ability to compete with their rivals and win the market shares in the tight-up situation.

Location of each stores are easy to be tracked for a list of shops have been given out according to alphabetic order of names of regions. Web-based map comes handy (just beside the list).

Anyone has comments is able to leave comment, which will automatically be emailed to the head office. Approaches of getting hold of the company are displayed on the website. There are several other links for further information such as recipes and products. Available positions are typed out on the page accompanied with resume-delivery mailbox.

Yet after I have browsed nearly all the information on the web, I still felt that I wasn’t fully informed. There are still more I want to know about this company. I can sense that probably Westernbeef.com is not ready to expand their current market and go nationally or even internationally. But this website is not very information-delivery, few pictures of products and stores are shown, few introductions are put out for company history, leadership, or some other social activities and news related to the company. Even on the section of hiring, the website doesn’t appear appealing and attractive. There is not enough information for those who wants to get a job there. Services are not clearly written out, which could put the company at a disadvantage if they want to put the business back on the prosperity trail. Even if potential clients want to browse certain useful recipes, they have to go through troubles of clicking on different website to finally get whatever they want. ( or sometimes maybe not even)

The cartoon on the web is cute, but the outlay is very coarse and caress. The biggest issue is that there are not enough to be looking forward to. If they only want to prove that they can have a website instead of a better one that promote the brand, it’s better save the money and energy and human resources.