www.edmunds.com

Automotive Information at Edmunds.com

Edmunds.com is regarded as a leader in providing free, third party automotive information, tools and services for consumers through its website. The site was posted online in 1994 and provides unbiased car reviews, ratings and expert advice to those who wish to buy cars. The information available at this site includes prices for new and used vehicles, a database of national and regional incentives and rebates and vehicle test drive reviews by road test editors. Prospective buyers can also make use of the tips and advice provided by the website on all aspects of car purchase and ownership.

Edmunds.com is well organized with separate sections for both New Cars and Used Cars. The buyer can get free quotes for new cars and can also search for local cars available for sale in the used car section. For new car models a comparative analysis between cars of the same class can be made at the "Comparison Center". The "True Market Value" pricing tools are a key feature of this site and have remained so ever since it was launched in 2000. The estimated average price consumers need to pay when they buy new vehicles can be determined using the Edmunds.com True Market Value New Vehicle Calculator. The actual transaction prices for used vehicles bought and sold by dealers and private parties can be calculated using the Market Value Used Vehicle Appraiser.

There is another section called Edmunds Research Center that provides first-hand information on latest road reviews and vehicle overviews. The Best Cars, Road Tests, Buying Guides, Video Gallery, Blogs and perspectives are all available at this site.

The link "New Vehicle Spotlight" unveils a new vehicle launched in the market and provides all the necessary information and details to the customer.

The site allows the user to browse through Inside Line, the free online magazine for automotive enthusiasts. Inside Line provides lots of automotive content in the form of news articles, blogs, photos, videos, discussion boards, and road tests.

Remarkably well organized for a site offering such wide ranging services and information, the links listed in the site are well spaced and well arranged enabling visitors to easily locate what they are looking for. Tips offered include buying, selling, finance, leasing and ownership tips. The site generates revenue primarily through advertisements. Apart from having customers of its own the website generates leads for other businesses as well. Edmunds.com effectively turns the traffic they have to paid leads.

Ajith Aravindakshan

Hi-Tech Editorial Division