www.brylane.com

BrylaneHome: Ideal destination for home décor shopping

Planning to revamp your home? Then you should not miss a visit to Brylanehome.com, the online super store for home decors and accessories! The store is a treasure trove of all the paraphernalia you will require to décor your home. Designed in the style and format of conventional online shopping marts, the site is packed with deals, discounts and an extensive line up of products.

Brilliantly designed for the ardent online shopper, the site succeeds in creating a rapport with the user. The homepage accommodates flashy advertisements promoting diverse products. Clicking on the advertisements takes you to the respective landing pages. Finding the top deals won't be a difficult task as the flash programmed Today's Specials box holds an exclusive list of the same. With the programmed buttons in the bottom of the box you can pause, play, forward and rewind the list.

Though the layout of the site is painstakingly designed, the design lacks appeal in few places. For instance, the My Account, Order Status, Gift Certificates and other options included in the banner could have placed in a more pleasing way instead of just putting the links in normal Arial font. Same thing holds true for the two search boxes included in the banner.

The products are classified based on the categories, thus you can jump right away to the category of your choice and locate the product. The inner pages accommodate left navigation menus which hold links to sub-categories. If the prospect of searching via the menus and links doesn't sound interesting, you can make use of the search boxes. You can either make your search using the product keyword or using the product code mentioned in the online catalog. Option to access the catalog online is also included. However, loading of the catalog eats up much of your time.

Inner pages retain the charm of the homepage design except for the disorientation in the left navigation menu. It would have been better had the white space in this menu been used for displaying details of items in the shopping cart. This way, the customer can check the items in the cart without having to go to the shopping cart link each time. One of the many upsides of the site is that you can zoom in the product image in such a way that you can feel the texture. Also, the site has dedicated a separate page for sale and clearance items, thereby adding more zing to your shopping experience.

Lubuna K A

Hi-Tech Editorial Division