www.dealerconnection.com

Locate Dealers Fast With Dealerconnection.com

Fabled as the world's third largest automaker, Ford Motor Company has carved a position of its own in the global level. Launched in the year 1903, the brand has come a long way in the automotive industry. Ford encompasses many global brands like Jaguar, Lincoln, Volvo, Mazda, Mercury, Land Rover, and Aston Martin. Finding a retailer for each global brand is going to be a tough task without a smart search tool. This is where the site Dealerconnection.com comes into a role. Maintained by Ford Motor Company, the site serves as a platform to find the top dealers in a jiffy.

The design of the site is simple; there are no menus, graphics, buttons and interlinkings in the site. The only links in the site are the outbound links that takes to the official website of the respective brand. The landing page of Dealerconnection.com lists the global brands with their logos; the links included below each brand takes you to the respective site. Options to find a North American dealer outside the United States is also included in the site.

The dealer search options vary with the brand you choose. Most of the brand allows you to locate a dealer based on the State, City or Zip code. For those who are familiar with the global brands of Ford this site is quite useful to do a quick search of the dealers. However, it would have been better had brief descriptions about the brand been given below each link. This would allow new visitors to have an idea about the brand before visiting the official website. The site influences the sales of global brands by assisting customers to locate dealers in their area. Therefore sales generation is the main source of revenue of this simple website.

The must-haves of a website are absent in the site. Though the site collects no personal information from the visitor and the number of pages in it is limited to one, including few interlinkings could have made the site interactive. At the least, it would have been better had a separate page been included about the Ford Motor Company.

Dealerconnection.com is indeed the right tool for those who are on a search for Ford dealer or retailers. The comprehensive listing of the quick links to global brands takes the trouble of out of making a separate search for each.

Lubuna K A

Hi-Tech Editorial Division