www.hasbro.com

The Online World of Toys and Games

Brand Hasbro needs no introduction! Fabled as the second largest toy maker in the world, Hasbro has succeeded in creating a mark of its own in the global market. The popular board game - Monopoly, is the brainchild of Hasbro. Hasbro has several brands of toys to its credit. These toys are targeted at diverse demographics. Beyblade, Pokemon, Star Wars, Transformers, Lite-Brite and Marvel are few of the hot brands from Hasbro.

The homepage of the site Hasbro.com looks just like a cluttered toy chest. Reflecting the rich hues of red, grey and black, the site reflects the ambiance of an online game site. The site is rich with resources on the brands of Hasbro and their exclusive product line. The landing page accommodates text links and thumbnail image links to the top and hot categories. You can access details on products and promotions, commercials and demos and more here. The search box at the top corner of the page allows you to do a quick product search!

The resources in the site are categorized below the links Shop, Browse, Play and Worldwide. The layout of the inner pages reflects a different ambiance and color scheme. Unlike the homepage, the inner pages are rich with shades borrowed from the entire color spectrum. Clicking on the Browse button in the homepage takes you to the section packed with loads and loads of fun toys from Hasbro. The toys are well categorized, making your search easier. The links in the left navigation bar allows you to browse by category, age and brand. You can also make your search based on boy or girl. The rest of the page is accommodated with quick links to the categories top gifts for boys, top gifts for girls, youth electronics, creative play, action figures and more.

Selecting a category returns you the listing of the toys and games in that particular category. The ‘Try It' button included below selected toys/games is worth mentioning. Clicking on this button opens up a new window demonstrating the functionalities of the toy/game through Flash animation. The site allows you to create a wish list too. However, to make the purchase you will be redirected to the shopping site of Hasbro. The site serves as an intermediate to this shopping site!

This allows the users to get a feel of the game before buying it. The Game section of the site is worth mentioning. The graphics, color scheme, layout and design of this section succeed in winning the hearts of the little fans!

Lubuna K A

Hi-Tech Editorial Division