Xyience's Premium Energy Drink, Xenergy. Powered by Xyience Inc.

Xyience Adds New Team Members and Sets Goals for '07 and '08

Xyience has put together an exceptional team from the investment banking, beverage and marketing industries. William (Bill) Underhill is the new company CEO and Chairman of the Board of Xyience and Jan Hall is the President and Chief Operating Officer.

Las Vegas, NV (PRWEB) March 27, 2007 -- Xyience has set high goals for 2007 and 2008 and to help achieve these, Xyience has put together an exceptional team from the investment banking, beverage and marketing industries. William (Bill) Underhill is the new company CEO and Chairman of the Board of Xyience and Jan Hall is the President and Chief Operating Officer.

Bill Underhill is the founder, Chairman and CEO of RUN restaurants, LLC. Mr. Underhill was a partner at Alex Brown and Sons where he ran its restaurant and retail practice. He was also responsible for a broad spectrum of transactions that included IPO's and secondary equity offerings to merger and acquisitions, along with debt offering including leveraged recapitalizations. Mr. Underhill is a former fraud prosecutor in the Los Angeles District Attorney's Office. Mr. Underhill received a BA from Union College, a JD from Boston College and an MBA from Harvard Business College.

Jan Hall has over 26 years of collective experience in multiple categories including food, beverages, OTC medicines, supplements and personal care products. Ms. Hall recently served as the North American President of the Neutrogena Corporation, the second largest company in the Johnson & Johnson consumer division. Prior to this role, she was the senior Vice President and General Manager of Consumer Marketing for the North American division of the Coca-Cola Company with sales of over $6 billion. Ms. Hall was also the Global Marketing Director Of Diet Coke. Ms. Hall received her B.A. Honors in History with a subsidiary in Political Science from Leeds University in England.

With the help of a new contract being organized with a worldwide distributor, over the next two years Xyience's new team members will move the company forward with an international distribution agreement with a worldwide distributor. Further national expansion is underway and Xyience products will be available in over 100,000 stores.

In May 2006, Xyience Inc. entered the growing energy drink market with the launch of its energy drink Xenergy. Like the Xyience name, the name Xenergy is a combination of Zen and Energy and is, therefore, pronounced Zenergy. While the first flavor of Xenergy was Cran Razz, Xenergy's available flavors now include Clear and Big Apple.

Xyience is a major sponsor for the Ultimate Fighting Championship (UFC). Through this sponsorship, Xyience products are afforded the status of "Official Products" of the UFC. In conjunction with the UFC, Xyience sponsors a number of Mixed Martial Art (MMA) fighters. These have included world title holders: Chuck Liddell, Rich Franklin, Matt Hughes, Anderson Silva, Sean Sherk and Cung Le, as well as other fighters such as Forrest Griffin, BJ Penn, Mike Swick and Josh Koschek. To date Xyience has paid more prize money to MMA fighters than all other sponsors combined.

Since Xyience's founding in 2004, it has invested close to $56 million towards marketing, national and international expansion, MMA sponsorship and product development and research.

Xyience has an optimistic outlook towards its position in the Energy Drink market as well as the supplement industry. Xyience products are now in tens of thousands of stores in the United States and Canada. By the end of 2007, Xyience products will be in over 100,000 stores worldwide. It is one of the greatest business and brand success stories in recent years.

Xyience Announces a New Distribution Agreement with Albertsons

Xyience announces a new distribution agreement with Albertsons.

Xyience is proud to announce a new distribution agreement with Albertsons for their energy drink, Xenergy. This agreement will add over 500 new locations for Albertsons customers to purchase Xenergy.

In May 2006, Xyience, Inc. entered the energy drink market with the launch of its energy drink, Xenergy. Like the Xyience name, the name Xenergy is a combination of Zen and Energy and is, therefore, pronounced Zenergy. While the first flavor of Xenergy was Cran Razz, Xenergy'ss line of flavors also now includes Citrus Clear and Big Apple.

Albertsons is a part of the Super Valu family, which is the third largest food retailing company in the United States. Albertsons's key markets are Nevada, Northwestern United States and Southern California.

This partnership represents an enormous opportunity for Xyience to bring the Xenergy name and product to a broader customer base, said Bill Underhill, CEO and Chairman of the Board of Xyience. We have achieved tremendous growth and traction in the competitive energy drink market, and we are extremely pleased to be working with Albertsons as a partner to help drive rapid growth in this exciting category.

Xyience Announces a New Distribution Agreement with 7-Eleven, the World's Largest Convenience Retailer

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Agreement will add Xenergy in over 5,000 new locations.

Las Vegas, NV (PRWEB) May 20, 2007 -- Xyience announces a new distribution agreement with 7-Eleven, the world's largest convenience retailer.

Xyience is proud to announce a new distribution agreement with 7-Eleven for their energy drink, Xenergy. This agreement will add over 5,000 new locations for 7-Eleven customers to purchase Xenergy.

In May 2006, Xyience, Inc. entered the energy drink market with the launch of its energy drink, Xenergy. Like the Xyience name, the name Xenergy is a combination of Zen and Energy and is, therefore, pronounced Zenergy. While the first flavor of Xenergy was Cran Razz, Xenergy's line of flavors also now includes Citrus Clear and Big Apple. In addition, 7-Eleven will be the first distributor to unveil Xenergy's newest flavors, Mango Guava, Pink Lemon, and Blu Pom.

7-Eleven is the world's largest convenience retailer with over 5,000 stores in the U.S. and more than 30,000 stores worldwide. Their 7,100 North American stores serve an average of 6 million customers a day.

"This partnership represents an enormous opportunity for Xyience to bring the Xenergy name and product to a broader customer base," said Bill Underhill, CEO and Chairman of the Board of Xyience. "We have achieved tremendous growth and traction in the competitive energy drink market, and we are extremely pleased to be working with 7-Eleven as a partner to help drive rapid growth in this exciting category."

There are few commercials that are as sexy and saucy as the Xyience Xenergy commercial featuring the molten-hot Monica.

Check out the original Xyience Xenergy Cran Razz Monica commercial and the newest one!

http://www.youtube.com/watch?eurl=http%3A%2F%2Fwww.chrisabraham.com%2F2007%2F06%2Fthe_very_steamy.html&v=im3oNntuzlc

http://www.youtube.com/watch?v=k9L23NLc6F4

And make sure you check out the great nutrition in Xyience's Xenergy!

XYIENCE OFFERS 6 FLAVORS OF XENERGY

The Ultra Premium Sugar Free, Zero Calorie, Xen Energy Drink

An extreme blend of ingredients developed especially for periods of increased mental and physical exertion.†

Quick energy for any situation: sports, work, studying, driving, socializing.†

Maximum energy to stimulate the metabolism, elevate performance & enhance mental concentration.†

Loaded with the wake-up power of caffeine, the alertness-inducing properties of taurine, the lift from B6 & B12.†

All Natural Flavors & Colors.

Zero Calories.

†These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent disease.

XYIENCE Inc. is a complete active lifestyle brand developed to provide the healthiest, most scientifically advanced, sports nutrition and related products targeted to active life style enthusiasts. Xyience is one of the fastest growing brands in the U.S. encompassing a wide variety of energy drinks, healthy bars & beverages, nutritional supplements, and a unique trendsetting apparel line.

Xyience launched its first energy drink, Xyience Cran/Razz, The Ultra Premium, vitamin fortified, zero calorie, sugar free energy drink in May of 2006 to incredible reviews. Xyience Xenergy is now available in three flavors; Cran/Razz, Clear, and Big Apple, it promises to be a world wide best seller in its category.

Early marketing success is attributable to Xyience's strategic partnerships with the UFC, Spike TV, MTV, VH1, The Fight Network, and several trade magazines worldwide. These brand alliances have allowed Xyience to quickly become one of the most sought after brands in the world today.