How To Choose the Right Title: Find Your Niche!
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Choose a Great, Specific Title!
Details, Details, Details
You might be asking yourself, "With the thousands or even millions of other pages out there on the same topic as the Hub I'm writing now, how on earth will I ever get any visitors?"
The answer is: Create a useful and informative Hub on a specific, niche topic with a title that is search-friendly. Search friendly titles are titles that could be an exact query in Google or other search engines.
Examples of Specific Titles that Do Well in Search
- Low Fat Cake Recipe - Chocolate Cake Using Canola Oil Instead of Butter or Margarine
- Raising Heritage Breed Turkeys
- Women and Fashions of the World War I era: Clothing of 1914-1920
- Sewing Frog Closures - Make Chinese Button Knots
- What Does it Mean to Buy Stocks on a Margin?
- Can you Transfer 529 B Accounts from One State Program to Another?
- Homemade Soap - How to Make Soap at Home
- Perennials - Easy Care Summer Blooming Full Sun Perennials
Millions of people search on specific subjects, such as blanket-making, every day. To get a significant slice of those searchers, it would be best to choose a specific, rather than broad, topic.
You should also try to make a Hub that delves deeply into this specific topic and covers it thoroughly, offering a guide superior to anything else on that subject online. For example, if you would like to write about making blankets, make your Hub about making a specific type of blanket, and include thorough instructions, original photos, and other useful Capsules (e.g. videos, tables, Amazon products, etc.).
Also keep in mind that people searching in search engines and landing on your evergreen Hub are much more interested in finding an answer to their question than reading a beautiful piece of writing.
Imagine you are writing a Hub on the Coachella Valley Music Festival (there are over 100,000 pages indexed by Google on the subject). Instead of writing about how wonderful the festival is, how great the music sounds, how much fun you had with your friends when you last attended, you would be more likely to find success if you shared tips on getting tickets, finding cheap accommodation in the area, and getting backstage passes. These are the kinds of terms a few people will likely be searching for along with the main search term "Coachella."
In other words, Hubs titled "Cheap Places to Stay for Coachella" and "How to Get Backstage Passes at Coachella" will do much better than "I LOVE COACHELLA!!!! Plz read this."
In a Nutshell
If you want your writing to be found via search engines, the titles you choose should have the following characteristics:
- They are specific
- They match specific search queries that people regularly use online
And don't forget that the content of a Hub should thoroughly address what its title proposes.
If you would like some more advice on finding exact search terms on specific subjects that people frequently use, stop by our guide on using the Google AdWords Keyword Tool. You can also update the titles of published Hubs that already get some traffic to make them more search-friendly. Our nifty Title Tuner makes it easy to do this; check out our Learning Center guide for tips on using it to your best advantage.
