A Review of 6 Popular Business Magazines

Introduction

Over the past two years, I have had the luxury of subscribing to six different business magazines: Fortune, Inc., Fast Company, Money, Bloomberg BusinessWeek, and The Economist. After reading through each and every issue that I received, I feel that it would be helpful to others if I published my thoughts and feelings concerning each magazine, so that they may make an educated choice before they subscribe. Fortunately, through various benefits and perks I did not have to pay for any of my subscriptions. However, my readers may not have the same good fortune, and so I will do my best to inform you before your hard-earned money is spent.

I rate Fast Company magazine 2 out of 5.
I rate Fast Company magazine 2 out of 5.

Fast Company

Fast Company is a magazine that focuses on small businesses and their owners. Although the publication is full of articles describing facts, events, items, and interviews, there are very few full, in-depth stories. A majority of the articles span one to two pages at most. I find the magazine extremely annoying because they often split their cover stories in half, with the remainder of the story located in the back. This creates a lot of unnecessary page flipping, which I have never seen in any other magazine I have ever read, business-related or not.

Of course, unnecessary page flipping is not a huge reason to forego the purchase of any magazine. However, I also find that Fast Company doesn't deliver on the same level of journalism as the other business magazines, and has proved itself to be of very little use.

Rating: 2/5

I rate Inc. magazine 3 out of 5.
I rate Inc. magazine 3 out of 5.

Inc.

Inc. magazine is published by the same makers of Fast Company, and although it would be reasonable to expect the quality of the two magazines to be similar, this is not the case. In my opinion, Inc. magazine provides far more value to its readers.

Like Fast Company, Inc. also provides information about small businesses, with a focus on start-ups. The magazine is well known for its "Inc. 500" - a list of the 500 fastest growing small businesses in the United States. Inc. publishes far more in-depth stories than Fast Company, which to me, are far more useful. The magazine covers business strategies that have both worked and failed, and provides insight into the minds of the owners who developed such strategies.

If you are interested in reading about small business, I would recommend subscribing to Inc. magazine over Fast Company.

Rating: 3/5

I rate Fortune magazine 4 out of 5.
I rate Fortune magazine 4 out of 5.

Fortune

Fortune magazine has become one of the most widely recognized and prestigious magazines in circulation today. It has proven itself as a leader in business journalism, as well as a go-to source for company and personnel profiles and information. Unlike Fast Company and Inc., Fortune is focused on a much broader sense of business, and usually reports on large corporations, rather than small businesses. The magazine is also news-focused, meaning it provides less strategy and tips, and more coverage of major news stories and personal opinions.

I like Fortune magazine mainly because there is so much content packed into one, nicely bound publication. The average issue is about 100 pages, and the "Fortune 500" special edition issue was over 300! Each issue usually contains several well written cover stories, a few professional editorials, and a synopsis of the technologies, businesses, and people that have been in the recent spotlight. I always find that the quality of the magazine is above par, however, in my opinion the magazine is usually very wordy, which probably contributes to its great length.

Rating: 4/5

I rate Money magazine 5 out of 5.
I rate Money magazine 5 out of 5.

Money

Not to be confused with "Smart Money" magazine, Money is one of my favorite magazines that I have received thus far. This magazine is more like Fast Company and Inc., in that it provides tips and advice rather than news coverage. However, rather than focus on small business, Money also focuses on personal finance issues, such as investing, retirement, tax planning, estate planning, and employment.

Money magazine is full of professional advice, usually from around the country, that I find very useful and relevant. Instead of stories that distance themselves from their readers, the writers at Money write to involve the reader, and many of the magazine's articles include reader questions and comments. The magazine is always of superb quality, and Money does a very good job of making mundane information (e.g. interest rates) entertaining. I would highly recommend this magazine to anyone interested in personal finance, financial planning, or investing.

Rating: 5/5

I rate BusinessWeek a 5 out of 5.
I rate BusinessWeek a 5 out of 5.

BusinessWeek

Bloomberg's BusinessWeek is my latest subscription, and most undoubtedly my favorite. If I could only choose one magazine to remain subscribed too, BusinessWeek would take my vote. The publication is more like a weekly newspaper than a magazine, but it still arrives in magazine format, so for all practical purposes I am considering it a magazine.

Like a newspaper, BusinessWeek includes all the latest news, with well researched facts and information, laid out in a format that is easy to follow. The magazine starts with the latest headlines in short, mostly half-page articles, that are sorted by the following categories: Global Economics, Companies & Industries, Politics & Policy, Technology, and Markets & Finance. After the headlines, BusinessWeek reports several, very high quality cover stories that quickly bring you up-to-date, even if you've never heard of the material. As an added bonus, the pages are always filled with beautiful images and graphs that enhance the journalism, which creates a very pleasant read. To my amazement, every time I read an issue of BusinessWeek, I always walk away feeling so much smarter.

Rating: 5/5

I rate The Economist a 4/5.
I rate The Economist a 4/5.

The Economist

Our final magazine up for review is published by our good friends across the pond. "The Economist" is a British magazine through and through, and as such, provides helpful insight into how outsiders view American ideologies. Published weekly, the magazine succeeds very well at covering the most current of topics, and usually focuses on politics and economics.

Warning: I just noted that The Economist covers politics and economics, so if those topics aren't your interest, this magazine might become a bit of a bore. However, if you would love nothing more than to curl up by a fire and read how the new Venezuelan president differs in policy from the old president, than this magazine is for you!

A truly international magazine, The Economist scores high for it's breadth of coverage and unique independent voice. The only downsides to subscribing to this magazine are the wordy articles and the mature, high-level topics (but is that really a bad thing?).

Rating: 4/5

Closing Remarks

Remember, these are just my opinions on these magazines. I would love to hear yours and any experiences you may have had, so please leave me a comment below! Thanks for reading!

Note: Hopefully I will be subscribing to Entrepreneur magazine soon, so I will be sure to provide my opinions somewhere!

Score Summary

Magazine
Score
Fast Company
2/5
Inc.
3/5
Fortune
4/5
Money
5/5
Businessweek
5/5
The Economist
4/5

Poll

Have you read any of these magazines before?

  • Yes, Fast Company.
  • Yes, Inc.
  • Yes, Fortune.
  • Yes, Money.
  • Yes, BusinessWeek.
  • No, I haven't read any of them.
  • I have read more than one of these magazines.
See results without voting

© 2011 Micah

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Comments 5 comments

Credence2 profile image

Credence2 5 years ago from Florida (Space Coast)

I would sure love to get into the game, I am too old with limited income in retirement to have my mouth water about all the opportunity out there for the people who still have their heads above water. I have read "Money" magazine as a practical source of day to day saving tips and it all adds up, you know. Becoming wealthy is a gradual process, you would be surprized how many do not appreciate that.

Tell me, in you experience have you ever known any successful day traders?

Thanks for sharing.... Cred2


MicahI profile image

MicahI 5 years ago from Central Florida Author

I personally don't know any day traders, but throughout my readings and actual experience, I have learned many things about the practice.

First, day trading is almost strictly speculation, a word which can be substituted with "gambling." It is nearly impossible to predict the price fluctuations on such a minute scale, and it is mainly for this reason that I would advise against day trading.

Secondly, because stocks fluctuate so little on a day-to-day basis, day trading requires a hefty amount of capital if a trader wishes to make any substantial income. Also, since day traders trade so many times, the trading fees they owe eat heavily into their returns.

I'm sure there are some very successful (aka lucky?) day traders, the majority are not. I would recommend learning how to invest for longer periods, which can range anywhere from 3+ months, to over 10 years. Although not a quick profit like day trading, those who invest for the longer term have a much higher success rate.

Unfortunately, I can't help you with day trading, but if you would like any assistance with investing, I would be glad to offer advice!


Credence2 profile image

Credence2 5 years ago from Florida (Space Coast)

Thanks, you have reaffirmed much of what I have already learned as a lesson, thanks for weighing in

Cred2


Chola Mwaba profile image

Chola Mwaba 5 years ago from Zambia

Can these magazines be sent to africa


MicahI profile image

MicahI 5 years ago from Central Florida Author

I'm not sure if they can or not, but you can always checkout each magazine's website under the "Related Links" section. I don't see why they wouldn't, but I also don't want to make any promises.

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