Evergreen content: How to write articles on evergreen topics

Evergreen articles are the perfect way to kick start a successful online entrepreneurial gig and permanently drive search engine traffic to your website/blog
Evergreen articles are the perfect way to kick start a successful online entrepreneurial gig and permanently drive search engine traffic to your website/blog

What is evergreen content? From an online writer's, blogger's or an internet entrepreneur's perspective, evergreen content is basically articles that will keep drawing traffic to your website for a long time, preferably for years to come. Evergreen articles need to be keyword focused and will hold relevance and importance from a search engine perspective regardless of time and trends. Let's take a look at the concept of evergreen content and learn how to write evergreen articles.

What is evergreen content: Articles that withstand the test of time

Assuming that the concept of "evergreen content" remains in place for years to come, this article itself promises to be evergreen content. Confused? In simple words, evergreen articles are posts on topics that will be searched for and read for years to come. In other words that article or topic will never ever go out of date.

For example: An article on Whether women like chest hair on men is an evergreen article, at least till the day and age when mankind rids itself of body hair altogether.

On the other hand, an article on a news story about a 10 car pileup on the freeway is not an evergreen article. While people may search for or read about the story for a few days, weeks or months, once time goes by, the article is probably as good as a dud in any article bank or a website.

Evergreen content: Who needs it?

If you are an online writer or an internet entrepreneur who relies on traffic for your daily bread and butter, evergreen articles could very well be your ticket to a continuous passive income. Imagine your blog post consistently drawing traffic year after year after year. Imagine a particular article on your website drawing a stream of search engine traffic even years after it had been posted. Get the point? For writers looking to monetize their articles by publishing them online, evergreen articles are a great source of steady income on a relatively permanent basis.

Writing on an evergreen topic is like planting a tree that is going to bloom all year round, for years to come.
Writing on an evergreen topic is like planting a tree that is going to bloom all year round, for years to come.

Step 1: Finding an evergreen topic

The first step is to think about topics that are evergreen and fall within your expertise and comfort zone when it comes to online writing and publishing. The idea is to be able to write an article that has content which will be searched for years to come, and be able to confidently write it without sounding ill equipped on the topic itself.

The easiest way to do so is to first identify the domain of topics you are generally comfortable writing on, whether it is technology, fashion, self help, entertainment, science, cooking, automobiles, etc. Then think about a topic that will still affect the lives of people around the world regardless of whether it is the year 2005, 2012 or 2017.

Examples of evergreen topics: The below topics are for illustration purposes only. Some of them have already been published by Princesswithapen. Use them as guides to fuel your imagination in your interest domain to come up with your own evergreen articles.

Self Help

How to avoid one night stands

How to get rid of inhibitions

How to deal with peer pressure

Travelling

10 great things to do in Paris

5 best Mexican beaches

10 must visit places in Melbourne

DIY

How to fix a broken tap

How to design and make your own patio

How to repair a broken switch

Movies and entertainment in general

Midnight in Paris (2011) movie review

Justin Bieber My World album review

20 unusual celebrity habits

Fashion

Fashion tips for skinny men

Fashion tips for voluptuous women

History and facts about Gucci

Technology

The life story of Mark Zuckerberg

The history of Apple

How internet has changed our lives

Health

A tutorial on how to do bicep curls with pictures

Best exercises for abdomen muscles

Review of x brand protein supplement

Cooking

Healthy breakfast ideas

A unique chicken parmigiana recipe

How to make a foamy cappuccino at home

Step 2: Focus on keywords

Without doubt, if you want your evergreen article to continuously draw that traffic from the search engines, you will have to focus on keywords. Here are some of the basic keyword tips in regards to evergreen topics.

  • Use titles that are directly related to the core content – If your article is about making the perfect chicken parmigiana, title it along the lines of "How to make the perfect chicken parmigiana" and not something like "The best way to entertain parmagana loving friends at home" Sometimes, it is beneficial not to think out of the box
  • Think about what a typical user is likely to search for
  • Use specific keywords that are most appropriate to the core content
  • Don't overuse keywords – A keyword stuffed article will be useless both from a literary and a monetary perspective as it will be ranked down by users and search engines alike over course of time

Step 3: Write an article that is complete and easy to read

Just finding an evergreen topic and writing a few paragraphs on it is not going to drive insane traffic. If only it was that easy! Always remember that articles that are complete, enjoyable and easy to read will always strike a chord with the niche reader. It is one thing to just write about something that you've read in a magazine and a totally different ball game to write about something you've done, seen or experienced firsthand. The ability to do the latter separates the men from the boys when it comes to being successful at being an online writer.

For example: An article about How to do Bheenth Chitra - Indian Tribal wall art at home can be an evergreen article. But the ability to write such an article with ease may come only if the writer knows how to do the wall art, or has witnessed the entire process. In this case, Princesswithapen was witness to the unique process and captured step by step pictures to make it easy for the readers to understand.

Important point to remember

It is important to remember that this article is not about how you can drive traffic to your website or how you can learn the intricacies of SEO. We aimed to strip bare some of the most basic steps that need to be followed while writing about an evergreen topic. Traffic and revenue will follow naturally over course of time if you stick to the basics. Once you have mastered the art of writing articles that will withstand the test of time, Princesswithapen highly recommends learning and implementing SEO and promotional techniques to maximize the revenue potential of your content.

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Comments 4 comments

alocsin profile image

alocsin 4 years ago from Orange County, CA

Useful advice to maximize writing time. Do you have a feel though for whether evergreen articles attract traffic for long periods? Or does Google rank them lower after a certain period of time because they haven't changed? Voting this Up and Interesting.


Arlene V. Poma 4 years ago

Excellent article on the definition of "evergreen." For staying power online, this is one of the things you shoot for. Bookmarked, voted up and everything else. A very, very helpful Hub.


Stacie L profile image

Stacie L 4 years ago

Loved your ideas on finding evergreen topics to write about.I'll bookmark this one.


raciniwa profile image

raciniwa 4 years ago from Naga City, Cebu

great advice Princess...love the key ideas you presented as well...

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