Find an Internet Niche so You can get rich with your Niche

What? You Do Not Have a Niche?

We all need a niche. The Interweb has fragmented into zillions of tiny 'sites', each targeting a fraction of web surfers. We have come to the harsh realization that launching a web site catering to, say, golfers, will probably result in glorious failure because numerous high-powered golf-oriented web sites already exist. We cannot hope to compete with Calloway, Ping, ESPN, and really smart Internet entrepreneurs who shrewdly registered golf.com and other succinct golf-related web addresses about 10 years ago.

In order to rise into the top 10 of Google's search results, we need a niche that isn't already over-served by thousands or millions of existing sites. Fewer people will search for our niche, but fewer competitors will be stealing virtual bread from our figurative mouths.

it's time to move forward. Instead of directing our marketing efforts at the entire golfing population, we must identify a tiny fraction of the market that is united by a common golfing component. That tiny component is called a niche.

We understand that niches matter. The cutthroat world of Internet marketing thrives on assembling tiny niches into larger entities, probably called mega-niches. If they are not called mega-niches, we call dibs on the name.

This represents a niche, somewhat.  Maybe a little.
This represents a niche, somewhat. Maybe a little. | Source

How many niches do you need?

If you don't have at least 73,000 tiny Internet niches, you need to get busy. Find your first niche, build a WordPress site around that concept, backlink to the site, then repeat the process 72,999 times.

it's really that simple. If you don't believe us, just ask Joe The Internet Millionaire. Mr. Millionaire, or simply Joe to his friends, devises minuscule niche web sites accompanied with assertive backlinking strategies and other technical stuff that is far beyond mere English words and color glossy photographs.

This could also be a niche, if you use your imagination.
This could also be a niche, if you use your imagination. | Source

How do you identify a niche?

A classic niche will not jump out of the bushes and bite you on the left ankle. If it were that easy, we'd all be walking around in hip waders and band-aids. The process of identifying cash-generating niches involves minute examination of your environment. Break down your everyday activities into small steps. Each step is not a niche, not by a long shot, but this process will at least incentivize you to turn off the TV and reenter the real world.

Really good niches can be carved out from already popular topics. For example, consider the worldwide popularity of a goofy game called 'soccer', or 'football' in parts of the world where thay don't have real NFL football. The 'game' of soccer involves propelling a specially designed 'ball' with parts of your human body that should be used for running and getting bitten by niches that jump out of the bushes.

So, we have identified 'soccer' as a sport that is best enclosed in single-quotes and played by people who like to kick stuff. For better or worse, many of these people have access to the Internet. They are already on the Internet and they have some free time at work because sometimes the drive-through is empty. They crave your niches. it's a perfect storm of niche-potentiality. They want to browse your soccer-related blogs, your hubs, your Amazon links, your product reviews, and your stolen images.

Eventually these ambitious Internet surfers will find you and your niche. When their browser lands on your site, that site had better be properly niche-ified. Don't overdo your niche. Should you identify left-handed Armenian accountants who play soccer on Sundays as your niche, be sure to stay on topic. Do not stray into larger topics such as the price of gold on the spot market or whether England can win the World Cup.

Here are some people working on a niche. It could happen.
Here are some people working on a niche. It could happen. | Source

What can you hope to gain from you niche?

Can your niche make you riche?

Ha Ha. We have been looking for a way to work in that phrase.

Anyway, a happy and healthy niche can be expected to bring in about 1 cent per day. We find that on average we earn less than the cost of a tiny latte at the Wal Mart Coffee bar.

Money is not the object. Assembling hordes of niches represents the ultimate goal. Having your own collection of narrowly focused web sites represents the epitome of Internet status. Construct your niche kingdom and stroll through your local flea market with confidence. Men and women alike will admire you and your hordes of niches. Small children will want to be like you.

After getting your niches, what next?

Now things get interesting. Things were a little interesting before this, but now things are really interesting. Sure, having thousands of niche sites represents a modicum of interesting-ness, but once you actually have these niches and they are bringing in some pennies, then it's time to wake up and smell the bacon.

One sticking point surrounding Internet niches might be audible. How is the silly word pronounced? Some internet entrepreneurs suggest a pronunciation akin to "nitch", rhyming with snitch, twitch, and Sing Along With Mitch. One the other side of the digital fence are snail-eating web entrepreneurs from across the pond who insist on saying "neesh", which has no equivalent sound over here in The Colonies. Ultimately, pronunciation matters very little as long as you acquire a bunch of them and they work in concert to make you a rich person.

Money is the reason for the niche.
Money is the reason for the niche. | Source

Here's the trick

It matters not if your niches are generating enough income to purchase a thimbleful of espresso.

You are now qualified to tell other people how to build their niche kingdom.

Yes, it's true. There's big money to be made in niche-building consulting. Hordes of hungry schemers long to order your books, tapes, books on tape, and podcasts. Make a video with your phone, paste it into a web site, and sell your secrets for $49.95. Make up some quotes and attribute them to people with common first names. Stick in some vague claims and promises that can be easily neutralized in the legal boilerplate just below the "Order Now" button.

Everyone is fighting for your niche. Work hard to protect it.
Everyone is fighting for your niche. Work hard to protect it. | Source

Conclusions

We conclude that niches work. They allow you to focus your writing to a small slice of a big market. They let you focus your razor-sharp intellect on custom web sites that are often overlooked by Big Web.

Your niches will serve markets that can't be economically addressed by large web comglomerates with real employees and overhead. Since you live in your parent's basement and you require only Ramen Noodles to survive, your overhead consists of making your cell phone payment and ducking overdue student loans. Niche markets are perfect for someone in your entrepreneurial situation.

Study large markets and subdivide them into smaller segments that can be addressed with a catchy URL and a cheap hosting plan. For about 15 dollars a month you can have many domain names and, hey, WordPress software is already free.

More by this Author


Comments 12 comments

yenajeon profile image

yenajeon 5 years ago from California

Great Hub! Do you think it's useful to have more than one niche, or is it better to completely dominate one?

Rated Up!


nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@yenajeon : I would estimate that precisely 42.63 niches are optimal. On the other hand, I am somewhat biased.


James Agbogun profile image

James Agbogun 5 years ago

"Construct your niche kingdom and stroll through your local flea market with confidence. Men and women alike will admire you and your hordes of niches. Small children will want to be like you"

"Since you live in your parent's basement and you require only Ramen Noodles to survive,"

What a beautiful way to give out useful Info.

Thanks!


nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@James Agbogun: Hey, thank you!


Austinstar profile image

Austinstar 5 years ago from Somewhere in the universe

Are you trying to corner the niche on niches?


nicomp profile image

nicomp 5 years ago from Ohio, USA Author

@Austinstar: The Niche niche! Brilliant!


drbj profile image

drbj 5 years ago from south Florida

A niche will make you rich. Got that, nicomp.

But I need to know - do you put the band aid on the outside of the hip waders? Or the inside?


JBeadle profile image

JBeadle 5 years ago from Midwest

Very informative hub. I'm going to have to reread it a few times though. I'm always so slow on the intake for how to actually make money doing this writing thing.


psychicdog.net profile image

psychicdog.net 5 years ago

I did a quick scan of this Nicomp you can always create a niche that does NOT exist - like putting your head in a refrigerator and building a site where people upload photos of themselves doing this. This has actually been done and is huge!You wouldn't believe the number of ways you can put your head in a refrigerator. Ryankett has a hub reference to it.


Kindacrazy profile image

Kindacrazy 5 years ago from Tennessee

Where ARE those niches, anyway? I've looked everywhere for those little buggers and can't find them anywhere. I wonder if Joe has room for me on his Board of Directors?


ImChemist profile image

ImChemist 5 years ago

I think the most important step in online marketing is finding the good market niche .


callisto123 profile image

callisto123 5 years ago

It can be a little tough finding your niche, but they are out there! I have at least 1 niche, which is very valuable to me. If you don't have one, find one!

    Sign in or sign up and post using a HubPages Network account.

    0 of 8192 characters used
    Post Comment

    No HTML is allowed in comments, but URLs will be hyperlinked. Comments are not for promoting your articles or other sites.


    Click to Rate This Article
    working