How to Market Yourself as a New Writer

The Road to Freelancing

The road to freelancing has ups and downs, but is well worth the drive.
The road to freelancing has ups and downs, but is well worth the drive. | Source

Writing as a Career

Have you recently decided to become a writer full time?

Becoming a writer is an exciting time. Many writers have considered their craft to be a hobby for many years before they take the plunge and make it their career. Are you one of these people?

Whether you have dabbled in writing for years or have decided on a career change, you will need to portray yourself as a professional. This is not an easy task, as the majority of companies seeking writers want someone with experience. How do you get experience if no one hires you, and how do you get hired without experience? It is a vicious circle, one that is not limited to the writing profession alone.

The best thing to do is start submitting articles to sites such as HubPages and Helium. Fellow writers on these sites are very helpful in suggesting how to improve your writing. I received a message in my Helium mailbox just this morning (April 1, 2012) regarding an article I wrote several weeks ago. I used the sentence "The first thing that comes to mind..." and was politely told it may not be what first comes to mind for everyone. I hadn't thought of that, and will be correcting my sentence to eliminate that assumption. My point is submitting to these sites will put you in front of thousands of readers; some looking for a professional writer.

On the same note be sure your articles are properly structured, are related to the topic and free of spelling, punctuation and grammatical errors. It is not fair to expect to be considered a professional when your articles are filled with errors.


Self Marketing

In addition to submitting articles online, I suggest starting a blog or website portraying your skills. This is one of the most important steps to take. It will show potential clients you are serious about your work and have the necessary skills to produce quality work.

For those of you who have a Facebook and Twitter account, you already have an audience to market yourself to. Let your friends and followers know about your freelancing business and link to articles you have written. It is a good idea to have a "page" on Facebook for your freelancing services as opposed to going through your personal account. Facebook also has advertising packages available so you can target those who may be interested in your services.

LinkedIn is also a good site to join, as it caters toward professional clientele. Joining writing groups is beneficial as it puts you in the eyes of businesses which may be in need of a copywriter. Many are willing to give new writers a chance to prove themselves.

Joining freelancing sites is another way to market yourself to companies requiring writers. These sites encourage you to set up a profile and upload a copy of your resume as it pertains to the targeted market. Elance and oDesk are both reputable companies to register with. oDesk encourages its members to take tests to determine their skills, and stresses areas which need improvement. It is highly recommended to complete the skill tests, not only to show potential clients your abilities but also to show you your strengths and weaknesses. Knowing these will help you improve in areas you are weak in.

Connecting with freelancing sites is beneficial, but so is connecting with other businesses as well. Reading and commenting on blog posts in areas of your expertise may also lead to a lucrative assignment. Blog comment sections include a spot for your name, website and comment. If the blog owner likes your comment on their site, chances are they will visit your website. It is here you must impress them from the start. Your website must clearly state your area of expertise, abilities and contain engaging and informative content.

Article Marketing

Article marketing is also an option to show prospective clients what you are capable of. One such site for article marketing is EzineArticles. Contributors are not monetarily compensated for their work, but may impress a reader which may lead to an assignment. It is here you are also encouraged to include a resource box which showcases your site, areas of expertise and contact information. EzineArticles also has many resources to help members improve their writing and presentation skills. These resources are available in both written and video to help members get maximum benefit from the information.

The key is to keep writing quality articles and submitting to reputable sites. Some may compensate you and others may increase your chances of being recognized as an expert in your field. Either way, the benefits to you are great. If you receive just one assignment from your efforts it is worth your time, as that one assignment may lead to many more.

In Conclusion

Use social networking, article marketing, blog posts, positive comments and your website to market your freelancing career. The assignments will not fall into your lap if all you do is write one article or post once about your abilities as a writer. You must continue to market yourself by producing quality articles, engage readers' comments on your blog/website and continually improve your skills.

Being a freelancer is not an easy job, but if done correctly you will be able to work less and earn more. Take it one step at a time and concentrate on proper sentence structure, grammar, spelling and punctuation. You will impress someone along the way and possibly secure a long term assignment.

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Comments 26 comments

TokarevCzar 4 years ago

I like to empty the water out of a jar of kraut, then poor beer in and let sit for a few.


sandrabusby profile image

sandrabusby 4 years ago from Tuscaloosa, Alabama, USA

Thank you for such a comprehensive, clear article about how to get started as a freelance writer. I've been on hubpages about 6 weeks and am learning so much -- enjoying most of it, too. Thanks for SHARING.


sharanya dinesh profile image

sharanya dinesh 4 years ago

Thank you for sharing this vital information. I am fast losing courage with my writing dream and this article is very encouraging. thanks again. my question is: Is there room and scope for philosophical articles too? Most of the e-zine and other places have technical writing skills demand,I am good at something totally different though.


DanaTeresa profile image

DanaTeresa 4 years ago from Ohio

Thank you so much for the advice for those of us that are not just new to HubPages and freelancing,but new to writing in general. It is still a bit overwhelming, but I am going to give it a shot. Now that I have a better idea of how to get started, it is gonna be one foot in front of the other until I get somewhere.


Ruby H Rose profile image

Ruby H Rose 4 years ago from Northwest Washington on an Island

What a wonderful helpful hub! Thanks for sharing! I can't wait to get busy on this stuff!

Thumbs up and shared, positively!


LisaKoski profile image

LisaKoski 4 years ago from WA

This is very insightful. I've read quite a few articles about the same topic but none put as simply as this one. I've been considering becoming a freelance writer for a few months now but have yet to take the plunge just because of the amount of time required, which is something I don't currently have enough off to do so successfully. Voted up and useful :)


thesingernurse profile image

thesingernurse 4 years ago from Rizal, Philippines

I am currently working as a freelance article writer. Yesterday, I was just thinking and looking for ways on how to further increase readership to my blog sites... Good thing I stumbled upon this of hub yours. Honestly, I learned a lot and thought it'll be a great idea to give your valuable insights a try.

Thank you very much for helping us out through your hub. Voting it up and sharing! :)


brsmom68 profile image

brsmom68 4 years ago from Alberta, Canada Author

Thank you all for the wonderful comments!

@sharanya dinesh - the nice thing about writing on sites such as this one is you can post your philosophical articles. Another site you may wish to try is Knoji (formerly Factoidz); there may be a void you can fill there.

The main thing to remember is to put forth your best efforts in your writing. As overwhelming as it may seem some days, you must continue on to make it work. If you are feeling very overwhelmed, break it up into smaller portions or steps. Do not try to write 100 articles at once, or try to join every social networking site out there. My advice is to pick the more popular ones and go from there. As for sites to submit articles to, there are many. Some have stricter guidelines than others, but always do your best work. You never know who may come across it and hire you based on your written words.

Good luck to all!


Emma Harvey profile image

Emma Harvey 4 years ago from Berkshire, UK

It's all about getting yourself out there. Having a website or blog will show clients you are professional, and having articles on HP, Helium or many of the other sites gives you experience.

If you are determined, you will be a success. Keep learning as you go along - there's always a new trick you will hear about!

Great hub :)


JKenny profile image

JKenny 4 years ago from Birmingham, England

Very useful tips, and very well written. I'd never heard of Helium before, so I'll definitely check that out. Also that 'first thing comes to mind' tip is priceless, worthy advice for any aspiring writer. Voted up and shared.


christollesseb profile image

christollesseb 4 years ago from UK ME ASIA

Another excellent Hub full of practical advice and plenty of useful links. Thanks for always inspiring us to achieve better. Voted up! Christo.


uzma shaheen profile image

uzma shaheen 4 years ago from Lahore,Pakistan

Very informative hub, I liked your tips.it can help many writers.thanks for sharing such valuable information. voted up and sharing.


mperrottet profile image

mperrottet 4 years ago from Pennsauken, NJ

I am new to content writing, and have been submitting to Yahoo Voices, another good place to get started. Thanks for all of the good tips given here. Voted Useful and Up.


billybuc profile image

billybuc 4 years ago from Olympia, WA

All true stuff as I can attest to. One other thing to add: finding the time to do all this stuff and still write. Great hub!


brsmom68 profile image

brsmom68 4 years ago from Alberta, Canada Author

Thank you all for the votes!

@billybuc - yes, finding time to do the marketing and write is a challenge, but it does get better as time goes on.


LaThing profile image

LaThing 4 years ago from From a World Within, USA

Great advice, and information. Have to keep this mind if I ever decide to become a freelance writer! Thanks.... Voting up


brsmom68 profile image

brsmom68 4 years ago from Alberta, Canada Author

@TokarevCzar - I am thinking you mistakenly commented on my Hub; your solution is rather interesting to say the least.


TokarevCzar 4 years ago

Hahahah... ya that was for Marntzu and his brat recipe.... yours is interesting as well...just not as tasty. ;OP


Nights Dream profile image

Nights Dream 4 years ago from Allentown, pa

I found a few sites I didn't know about or overlooked in your article. I actually migrated here from Wordpress. I did not want to post articles on both.

I use hubpages for all of my article writing. This way, I can keep track of it. After reading this, I am considering other sites also.

Thanks for posting this. You did make it simple and easy to understand.


brsmom68 profile image

brsmom68 4 years ago from Alberta, Canada Author

@Nights Dream - Thank you for your comment. I have found writing for different sites expands my horizons as a writer by showing a wider audience my work. It is advisable to expand your horizons as well, and as another Hubber put it "to not have all your eggs in one basket".


Nights Dream profile image

Nights Dream 4 years ago from Allentown, pa

Thank you for the advice. I will join one or two. You suggested Helium, I will give that one a shot.


easylearningweb profile image

easylearningweb 4 years ago

Great hub, and lots of great advice. Thanks!


teaches12345 profile image

teaches12345 4 years ago

Very helpful and informative hub article for hubbers. I have started to include some sites to expand interest, but have found hubpages to have the best community and support of writers. Thanks for sharing.


brsmom68 profile image

brsmom68 4 years ago from Alberta, Canada Author

@teaches12345 - thank you for taking the time to comment. Yes, HubPages is a great site and writer support is wonderful. I look forward to working with you during the AP.


amithak50 profile image

amithak50 4 years ago from India

As a freelancer writer ,we need marketing a lot to get clients ..Thanks for the nice information


brsmom68 profile image

brsmom68 4 years ago from Alberta, Canada Author

@amithak50 - yes, self-marketing is crucial to success as a freelancer, as well as an author. We can't expect the work and sales to come to us, we have to work to let others know we exist. Thank you for reading and taking the time to comment.

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