I Can Make You Rich by Paul McKenna - A Review
I Can Make You Rich by Paul McKenna
Love him or hate him, you can't knock Paul McKenna for his expertise in coming up with attention grabbing titles. This book has sold in vast quantities since it was first published in 2007, and I predict that the royalties will keep rolling in for many years to come. Whatever the formula is, it's certainly working for him, but the big question is, could it work for you? Can Paul MCKenna really make you rich?
Well, the answer to that question very much depends on your definition of wealth. For some of us wealth is about fast cars, luxury yachts and big houses, whereas for others, being rich is about enjoying the life we have without having too many worries or cares. Having trained as a hypnotist amongst other things, Paul McKenna is extremely adept at helping the reader to take on board new ideas, and to fit those new ideas around their own personal view of the world.
McKenna interviewed a number of self-made men and women whilst researching his book, including Sir Richard Branson, Dame Anita Roddick, Sir Philip Green, and Peter Jones. He also drew heavily on his own experience of coming from a relatively modest background to a place of solid personal success. From the opening paragraph onwards, it quickly becomes clear that Paul McKenna is passionate in his belief that anybody can improve their lot in life by following his programme. But what exactly is his programme?
For those of us who have dabbled with alternative therapies, studied psychology, or watched Paul McKenna on TV, the use of NLP style visualisation techniques, tapping (EFT) exercises, and a mind-programming CD, will come as no big surprise. We're not talking Rhonda Byrne here. This isn't about the Law of Attraction in an abstract sense. We're not being urged to simply think and grow rich. It doesn't work like that exactly. What we are being urged to do, is to recognise and acknowledge the areas where we are already rich, and to work on the areas where we are not. A key question is, why do we want to be rich? The answer to that question can be very revealing, as can our attitude towards people who have already made it.
'Many of us, it seems, will never improve our lot, because we don't actually like rich people'
Many of us, it seems, will never improve our lot, because we don't actually like rich people. If we have a pre-conceived idea that the rich are only there to rip us off, or that wealthy people are shallow and self-serving, it's unlikely that we will ever join their ranks. Resentment holds us back, and several of the exercises specifically address this issue. Equally, an unhealthy lust for riches can taint our relationship with money, and whilst money-making might be an achievable skill, a sense of richnesss in other areas of life could prove elusive.
Another key concept is about our willingness to change. If we keep on doing the things we've always done, then there's little chance of any dramatic improvements. Paul McKenna is big on telling the reader to make lists, for example, and I've personally found (to my surprise) that list making helps me to focus. This was a small change for me, but it has undoubtedly had an impact on my organisation skills. Other suggested changes are more dramatic, however, but still easily within the grasp of most readers..
Do I think Paul McKenna's book can make you rich? Well it hasn't made me financially rich (so far), but then, on the whole, if I'm honest, I'm fairly happy with my life as it is. I do indeed, already have riches in terms of health, family and friends. But perhaps if you read every chapter, follow the exercises, and listen to the (free) mind programming CD many times, it just might make a difference. The power of a positive attitude can never be under-estimated, and this book is designed to help you achieve just that. If being rich is important to you, then it's certainly worth a try!
Paul McKenna - I can change your life
The Secret - Rhonda Byrne. First 20 minutes
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